• When website sales dropped

    when website sales drop

  • You can boost your website sales

    by using price comparison tools, omnichannel services, and multichannel management tools

    Zoho Inventory Multi- marketplaces
12

What to do when your website sales dropped? 

This is a common question of all online shop owners recently.

In EU there was a little bit different situation than in the USA. Almost 95% of search is driven by Google.

In the USA  this number is lower – 65-70% but it looks that American shop owners also noticed the declining number of visitors and as a consequence – lower sales.

I read another story from the US posted on nytimes.com.

Since 2012 the market has changed radically.

If you want to keep your sales steady, you have to be active in some price comparison websites.

10 Top Price Comparison Websites

  1. Google Shopping
  2. PriceGrabber
  3. Shopping.com
  4. Shopzilla
  5. Become
  6. Bing Shopping Campaigns
  7. Pronto
  8. BizRate
  9. Amazon Product Ads
  10. CamelCamelCamel for Amazon pricing

Price Comparison Apps:

  1. ShopSavvy
  2. PricePirates – for eBay and Amazon pricing
  3. BuyVia
  4. Pricena – for Africa and the Middle East
  5. Scanlife

Best European price comparison sites:

  1. Idealo ( DE)
  2. Kelkoo ( UK)
  3. Shopping.com ( based on eBay)
  4. Shopzilla (most countries)
  5. Ceneo.pl ( PL)
  6. Geizhals ( DE)
  7. PriceRunner (DE, SE, DK)
  8. Ceneje ( SL)
  9. Skapiec (PL)

The Cost of Comparison Shopping Engines

Most CSE’s are going to charge you per click-through or per action. With pay-per-click, sellers pay a set fee or bid each time that a potential customer clicks on that merchant’s link.

In a pay-per-action model, retailers will pay a percentage of the value of a sale made as a result of being listed on the CSE. No one pricing model is a fit for all businesses, so choose which works best for you.

when website sales drop - buyvia

Also, my European customers, online shop owners had to do the same activity. They started using AdWords. The results were not so proficient as they should be. Google claims that 0,3 CTR rate is a good one. But the competition also started to buy it and your CTR rate would drop… you need to change the text of paid advertising more often, it means more money for the agencies, etc… They use price comparison tools heavily.

Omnichannel services

There are many services to help you boost website sales. Some of them are marketplaces, like Amazon, eBay, Walmart, Target, Allegro, Dawanda, Etsy, etc. When your website sales dropped, you can try different marketplaces and price comparison tools.

You can sell your product everywhere but of course, you need to have tools for managing all of them, inventory, customer communication, and marketing.

ChannelAdvisor is a cloud-based e-commerce platform that allows retailers to share product feeds and optimize merchandise sales. I used work with them on various projects in Procter & Gamble. Their solution can also manage sales through integration with various marketplaces, such as eBay and Amazon, along with digital marketing platforms including Bing, Google, and social media sites.

ChannelAdvisor’s Marketplaces platform enables retail organizations to register, administer and organize product listings on various e-commerce websites and synchronize inventory levels with product demand.

ERP integration with your website or online shop

is another option for multichannel sales. You can manage your sales from different sources, your inventory, payments, and invoices.

We specialize in Zoho Inventory. It is a simple ERP system for small businesses.

You can list your products from Zoho to many marketplaces in a very easy way:

  1. Amazon
  2. Etsy
  3. eBay US
  4. eBay UK

Zoho Inventory Multi- marketplaces, website sales, online marketplaces, online shop integration

Multichannel sales

Ecomdash ( now web.com)

is the third option for multichannel sales. You can manage your sales from different sources, including your website sales, your inventory, payments, and invoices.

You can list your products from any website/shop platform to many marketplaces:

  1. AMAZON
  2. EBAY
  3. WALMART
  4. SEARS
  5. ETSY
  6. JET
  7. BONANZA
  8. RAKUTEN
  9. GUNBROKER
  10. NEWEGG BUSINESS
  11. HANDMADE AT AMAZON
  12. PRICEFALLS
  13. GROUPON GOODS
  14. HOUZZ
  15. GOOGLE SHOPPING ACTIONS
  16. GOOGLE SHOPPING
  17. FACEBOOK SHOPPING
  18. BING
  19. OVERSTOCK
  20. NEWEGG

Sellbrite

is also a very interesting option for your e-commerce service. You can manage your Listing Templates & Recipes, add new filters and attributes, manage HTML templates for each marketplace, ship directly from this platform. It is a really powerful tool

You can list your products from any shop platform to many marketplaces:

  1. AMAZON
  2. EBAY
  3. WALMART
  4. SEARS
  5. ETSY
  6. JET
  7. NEWEGG

Sellbrite is the easiest way for brands & retailers to list and sell their products on the world's largest online marketplaces, not only via website sales

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We are happy to discuss all aspects of your ecommerce business.

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