How to run Digital Marketing campaigns for your e-commerce business

You need to start by choosing the right product and the campaign’s purpose, develop a strategy for promoting on the web, and then oversee the preparation of appropriate tools and media advertising (banners, advertorials, positioning, advertising boxes, e-PR, viral marketing elements, etc.).

What are digital marketing tools worth investing in?

The selection is always made dependent on several factors:

1. what we want to achieve,
2. type of product/service that we promote
3. the target group
4. budget

What we offer in digital marketing campaigns management:

We develop strategies to use Internet marketing tools to increase your competitive advantage. We offer a comprehensive approach to digital marketing campaigns – from strategy through visual creation, development, and implementation of tools for analysis and consulting to digital marketing campaign management:

• good branding
• social media campaigns – Instagram, Facebook, Linkedin
• PPC (Adwords)
• Email marketing, including email automation for your products online – help set up conditional email automation based on customer shopping patterns, recover cart emails, follow-up emails, promotions, giveaways, and more, before and after ordering.
• set up opt-in forms with or without plugins and/or API,
• build landing pages with web forms to collect leads,
• track and analyze data in Google Analytics and Zoho Analytics to be able to optimize email campaigns by split testing – understand email deliverability to any degree
• I would also add SEO tools like Semrush and Brand24.com. You will get access to various audits, including competitor analysis.

You can use it as a checklist for your digital campaign management.