How to create a successful website

How to create a successful website – It is a common question. Every day, we are being asked for help to make it happen.
Some people think that only search engine optimization is the key to success.
Guys, it is not valid.

STEP 1: Start by creating a basic road map.

This will help you in keeping the directions and your dreams together. Keep in mind that this is an evolutionary process. You can change it and modify it. The most important thing is to start doing it. The visions and dreams are really important but building a great website, portal or online shop like e-bay, Amazon or onet.pl takes years.  Please remember it. Evolution is the best solution at the beginning. Start small and grow big.

STEP 2: Determine what the main goal for your website is:

• informative about you, your current or future business,
• a lead generation to a concrete group of clients,
• e-commerce,
• fun,
• content sharing, etc.

Each goal requires different tools, skills, and investment of time and money. It can be a hybrid of many goals, but please remember to start with realistic goals for you and your resources. Building some tools requires time ( 6-12 months) and money.

STEP 3: Once you choose your goals, we can concentrate on designing your website:

1. do you have your logo, visual identity
2. what is your style – colors, behavior, clothes
3. what are your clients that you have already and would you like to have
4. what other websites do you like and enjoy
5. tools to drive traffic to your website or online shop
6. and many other detailed questions

STEP 4: We present designs, the layout of primary pages for you, and some tools:

Like sliders, video or photo galleries, forms, quizzes, and others that are within the scope of your initial project.

STEP 5: Development

Once you approve the designs, a typical agency will start working on coding and developing your website or online shop.

STEP 6: Tools creation or configuration to help drive the right traffic to your website.

The web is a very competitive space- over 11 billion pages, so you must be strategic in deciding what works best for you. These tools include search engine marketing, e-mail marketing, social media marketing, and optimization. We help in:

• newsletter configuration
• linking to the most popular e-mail marketing tools like Mailchimp, Getresponse.com, or Polish  Freshmail.
• Setting social media: Facebook fan page, YouTube channel, Twitter, etc.
• Setting web statistics

STEP 7: The time to decide how and where you will spend your (limited) marketing budget.

At the beginning of your website, the domain is unknown. You need to start with some SEO elements:

• adding URLs to most common search engines ( we can help with it)
• adding good content with keywords you would like to be searched
• adding meta descriptions and alt descriptions to your pages, photos, and videos

STEP 8: If you have budget, it would be good to  start also:

• Paid search activities to promote your website.
• Add your website to professional catalogs
• and your online shop to price comparison portals like Ceneo.pl, and nokaut.pl
• adding some offers into Allegro.pl or any other partner portal

These activities depend on your primary goal, budget, and strategy.

Some tools work very well for online shops, and some work better for websites and portals.

STEP 9: In the end, what is the most important? CONTENT and CHANGES

You need to spend time building your brand, your website, and your products to change it frequently.  Please apply what you learn from your web metrics. These include page views, length of visits, traffic volume, and trends, and you should study them to improve your site’s content, navigation, and performance.
This enables you to offer a better experience to your visitors and create a successful website.

Good luck! Of course, we can help:)