Meet Magento NY 2023 – my summary

The most interesting sessions for me:

• Challenges and Successes of Building a Pureplay B2B Website

Adobe employees drove this session. Overall, there were presented the B2B pains, how e-commerce can help to solve them, and what Adobe Commerce especially did in this area. It was a pretty exciting part about contracts. We built B2B functionalities based on Magento Open Source in a few of our clients’ shops.  Most of our clients’ shops are B2C and B2B online shops. However, it is interesting to see only B2B websites during Meet Magento NY 2023.

• SMS campaign examples and marketing automation

I learned that SMS is still a powerful channel for marketing activities. It is very successful in most cases. You can use AI tools to recreate the content from your email content.

• Cybersecurity session – Implications of Data Leaks on E-commerce Platforms

This is a hot topic that I will concentrate on in the coming years. There are so many cybersecurity events that target e-commerce sites mainly.

• AI in eCommerce – Is AI Coming for My Magento Job?

AI can be good and evil, but we must learn how to use, live, and secure ourselves.

• Why Developers Love Hyvä Theme, Checkout, UI, and…

This session was exciting to see how the Hyva developers are cooperating and helping each other for mutual success. This theme will be worth checking in my new projects. It looks very promising.