Digideo’s Trends in ecommerce 2025

1. Voice shopping
2. Personalization with AI
3. Social commerce
4. Eco products and sustainable businesses
5. Security and privacy
6. AR/VR technology
7. Subscriptions for services or product delivery in B2B/B2C

1. Voice shopping

With 75% of US households projected to own a smart speaker by 2025, it’s no surprise that voice search is an up-and-coming trend in the ecommerce space.

Voice assistants like Amazon Alexa and Google Assistant have transformed how consumers interact with ecommerce platforms, offering a hands-free, convenient way to shop. By simply using a voice command, shoppers can easily search for products, make purchases and track orders.

2. Personalization with AI

 AI has flipped the ecommerce industry on its head, allowing brands to automate every corner of their businesses. From streamlining customer service with chatbots to personalizing product recommendations ( like Amasty plugins) to optimizing the supply chain, there’s no limit to how AI can impact your business.  Research shows that 80% of consumers are more likely to purchase when brands offer personalized experiences.

Surprisingly, 90 percent of consumers are willing to share their behavioral data with brands if it means a cheaper and easier shopping experience. Companies can easily use their stored data for better customer experience.

3. Social commerce

Over the past couple of years, Instagram, Facebook, and TikTok have grown into more than just social media platforms — now they’re also hubs for social commerce. Insider Intelligence estimates 110.4 million people will shop via social channels in 2025. 

4. Eco products and sustainable businesses

For today’s online shoppers, sustainability is no longer just a buzzword. According to a recent study by PwC, more than 70% of shoppers said they would be willing to pay more for sustainably produced goods. 

5. Security and privacy

More and more shops are hacked and have cash flow issues, which means less investment. We should be very cautious about sharing our data, phone number, email, and address. Such fraud-related products and AI cybersecurity apps will rise in the e-commerce industry in the coming years.

6.AR/VR technology

Perhaps one of the most significant online shopping challenges is the inability to see, touch, and fully experience a product in person before buying — enter augmented reality (AR).

According to eMarketer, the number of AR users in the US will exceed 100 million by the end of 2025, making up 32% of the population. Undoubtedly, AR and VR (virtual reality) are revolutionizing the online shopping experience by bridging the gap between the physical and digital worlds.

7. Subscriptions for services or product delivery in B2B/B2C

In recent years, B2B ecommerce has introduced a new way for businesses to shop online. Functionality such as customer portals, personalized pricing, custom shipping rates, and re-ordering capabilities are no longer luxuries but necessities for B2B customers.

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