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The European Ecommerce Report 2019

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3D Secure payment to European customers

Estimated reading time: 3 minutes

You need to provide 3D Secure payment authorization to European customers from September 14, 2019 European banks will decline transactions that don’t follow the new authentication.

How does 3D Secure work

How does 3D Secure payment works Source: https://exclusivepay.wordpress.com/2015/03/31/what-is-3d-secure-who-needs-3d-secure/

In the following cases, you don’t need authentication

A transaction is under €30 Banks won’t need authentication for such transactions, but they will count each user’s cumulative payment value and require authentication as soon as a user’s cumulative transaction value reaches €150. Recurring transactions Banks won’t need authentication if payment is less than EUR 50 and the cumulative value of recurring transactions is less than EUR 300 per month.

What you need to check

Check if all the payment methods you use in Europe provide 3D Secure. The majority of known systems have already become compatible with the new rules. PayPal—compatible. Braintree — compatible (use the official extension) Authorize.net — compatible (update it to the version 2.3.3+ or 2.2.10+) CyberSource — compatible eWay — compatible (use the official extension) Stripe—compatible (use Amasty Stripe Payment for M2 extension) Do you need any help? Contact us

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How do I find my ecommerce niche?

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Estimated reading time: 8 minutes

  • How do I find my ecommerce niche -banner

How do I find an eCommerce niche? It is a prevalent question I hear from my clients.

A niche market[1] is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment.  (Wikipedia)

It is not an easy task, but plenty of online tools can help you. F irst of all, you need to observe the Internet, your friends, and family and listen to their needs. The next step is to listen to your own intuition and passion. Your business needs to be based on fulfillment of other people’s needs. Internet has many possibilities and tools. Google Analytics, Google Trends, or Google Webmasters are free-of-charge tools that you can use to find out what people are searching for in Google. A similar functionality will be found in the Bing search engine suite. If you have a website, it should be your regular task to analyze who visited it and what pages are most popular.

These are our steps for an eCommerce niche search.

1. Start with Your Interests and Expertise

  • Why it matters: Passion and knowledge about a subject can help you create authentic content, better understand your audience, and stay motivated.
  • Questions to ask yourself: – What hobbies or interests do I have? – Are there specific industries I know well? – What problems or needs have I personally encountered?

2. Analyze Market Demand

To validate your ideas, use tools to assess demand and competition, like:

1. Google Trends

– Tracks search volume over time for specific keywords. – Use it to spot trending niches or seasonal opportunities.

2. SEMrush or Ahrefs

– Analyze keyword search volume, competition, and potential traffic. – SEMrush also provides insights into competitors’ performance.

3. AnswerThePublic

– Generates popular questions and phrases people search for about your topic. – Useful for understanding audience needs.

4. Ubersuggest

– Offers keyword ideas, search volume, and competition data. – Includes niche suggestions based on your input.

3. Check Out Ecommerce Trends

Stay informed about trending products and industries.

1. Google Keyword Planner

– Helps you find keywords with high search volume and low competition.

Wordpress has plenty of very useful plugins to search your eCommerce niche. One of them is Proficom, which very quickly allows you to find and add a new product to your Woocommerce shop from eBay or Aliexpress. You can filter products by price, producer quality, and popularity to find your niche and add them to your shop in a few seconds. Of course, you must handle the shipping and handling, but you have product photos and descriptions copied from producer pages. You save tons of time for editing and posting them. You need to modify them.

2. Jungle Scout (for Amazon)

– Tracks best-selling products on Amazon and identifies emerging trends. – Great for product-based niches. Would you like help exploring a specific niche idea or understanding any of these tools? 😊 Y you can also use the Amazon platform and its search, but I suggest using https://www.junglescout.com/ for finding niche products. In the USA, Amazon is the biggest seller, and over 70% of sales are there. It is a very good source of knowledge. Jungle Scout: Amazon Seller Software & Product Research Tools for FBA and eCommerce Businesses

3. Alibaba, AliExpress or Oberlo

– Explore trending products and dropshipping ideas. – Visit Oberlo (https://www.oberlo.com/) – Visit AliExpress (https://www.aliexpress.com/) Finally Alibaba.com can also be your destination for finding the best niche—the most significant global platform for wholesalers and producers. Frequent searching has to be your habit if you want to find a good niche for your business. Many business owners spend hours online to find out what is popular and what products to start to sell. As a next step, I suggest also considering a private label to differentiate from others. alibaba ecommerce niche

4. Etsy

– Identify handmade or unique product trends.

5. Exploding Topics

– Tracks emerging trends across industries.

4. Study the Competition

Analyze successful competitors in your potential niche.

Tools for Competitor Analysis

  • SimilarWeb – Examine competitors’ traffic, audience demographics, and top-performing channels.
  • Shopify Exchange Marketplace – Explore successful Shopify stores and learn from their niches.

5. Validate the Niche

Before diving in, ensure there’s potential for profitability.

Key Metrics

– Market Size: Use tools like Statista or IBISWorld to find data on industry growth. – Competition: Avoid oversaturated niches unless you can stand out. – Customer Pain Points: Identify problems your niche solves better than competitors.

Testing Platforms

1. Google Ads or Facebook Ads – Run small campaigns to test product interest and gather feedback. 2. Reddit and Quora – Engage with niche communities to understand demand and pain points. 3. Crowdfunding Platforms (Kickstarter/Indiegogo) – Explore which products and ideas resonate with audiences.

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