e-commerce – solutions, online shopping, ecommerce, Magento, OpenCart, Shopify, Mailchimp, ecommerce business model, ecommerce system with marketing automation, analytics

The European Ecommerce Report 2019

Read more
/by

3D Secure payment to European customers

Estimated reading time: 3 minutes

You need to provide 3D Secure payment authorization to European customers from September 14, 2019 European banks will decline transactions that don’t follow the new authentication.

How does 3D Secure work

How does 3D Secure payment works Source: https://exclusivepay.wordpress.com/2015/03/31/what-is-3d-secure-who-needs-3d-secure/

In the following cases, you don’t need authentication

A transaction is under €30 Banks won’t need authentication for such transactions, but they will count each user’s cumulative payment value and require authentication as soon as a user’s cumulative transaction value reaches €150. Recurring transactions Banks won’t need authentication if payment is less than EUR 50 and the cumulative value of recurring transactions is less than EUR 300 per month.

What you need to check

Check if all the payment methods you use in Europe provide 3D Secure. The majority of known systems have already become compatible with the new rules. PayPal—compatible. Braintree — compatible (use the official extension) Authorize.net — compatible (update it to the version 2.3.3+ or 2.2.10+) CyberSource — compatible eWay — compatible (use the official extension) Stripe—compatible (use Amasty Stripe Payment for M2 extension) Do you need any help? Contact us

/by

How do I find my ecommerce niche?

,

Estimated reading time: 8 minutes

  • How do I find my ecommerce niche -banner

How do I find an eCommerce niche? It is a prevalent question I hear from my clients.

A niche market[1] is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. It is also a small market segment.  (Wikipedia)

It is not an easy task, but plenty of online tools can help you. F irst of all, you need to observe the Internet, your friends, and family and listen to their needs. The next step is to listen to your own intuition and passion. Your business needs to be based on fulfillment of other people’s needs. Internet has many possibilities and tools. Google Analytics, Google Trends, or Google Webmasters are free-of-charge tools that you can use to find out what people are searching for in Google. A similar functionality will be found in the Bing search engine suite. If you have a website, it should be your regular task to analyze who visited it and what pages are most popular.

These are our steps for an eCommerce niche search.

1. Start with Your Interests and Expertise

  • Why it matters: Passion and knowledge about a subject can help you create authentic content, better understand your audience, and stay motivated.
  • Questions to ask yourself: – What hobbies or interests do I have? – Are there specific industries I know well? – What problems or needs have I personally encountered?

2. Analyze Market Demand

To validate your ideas, use tools to assess demand and competition, like:

1. Google Trends

– Tracks search volume over time for specific keywords. – Use it to spot trending niches or seasonal opportunities.

2. SEMrush or Ahrefs

– Analyze keyword search volume, competition, and potential traffic. – SEMrush also provides insights into competitors’ performance.

3. AnswerThePublic

– Generates popular questions and phrases people search for about your topic. – Useful for understanding audience needs.

4. Ubersuggest

– Offers keyword ideas, search volume, and competition data. – Includes niche suggestions based on your input.

3. Check Out Ecommerce Trends

Stay informed about trending products and industries.

1. Google Keyword Planner

– Helps you find keywords with high search volume and low competition.

Wordpress has plenty of very useful plugins to search your eCommerce niche. One of them is Proficom, which very quickly allows you to find and add a new product to your Woocommerce shop from eBay or Aliexpress. You can filter products by price, producer quality, and popularity to find your niche and add them to your shop in a few seconds. Of course, you must handle the shipping and handling, but you have product photos and descriptions copied from producer pages. You save tons of time for editing and posting them. You need to modify them.

2. Jungle Scout (for Amazon)

– Tracks best-selling products on Amazon and identifies emerging trends. – Great for product-based niches. Would you like help exploring a specific niche idea or understanding any of these tools? 😊 Y you can also use the Amazon platform and its search, but I suggest using https://www.junglescout.com/ for finding niche products. In the USA, Amazon is the biggest seller, and over 70% of sales are there. It is a very good source of knowledge. Jungle Scout: Amazon Seller Software & Product Research Tools for FBA and eCommerce Businesses

3. Alibaba, AliExpress or Oberlo

– Explore trending products and dropshipping ideas. – Visit Oberlo (https://www.oberlo.com/) – Visit AliExpress (https://www.aliexpress.com/) Finally Alibaba.com can also be your destination for finding the best niche—the most significant global platform for wholesalers and producers. Frequent searching has to be your habit if you want to find a good niche for your business. Many business owners spend hours online to find out what is popular and what products to start to sell. As a next step, I suggest also considering a private label to differentiate from others. alibaba ecommerce niche

4. Etsy

– Identify handmade or unique product trends.

5. Exploding Topics

– Tracks emerging trends across industries.

4. Study the Competition

Analyze successful competitors in your potential niche.

Tools for Competitor Analysis

  • SimilarWeb – Examine competitors’ traffic, audience demographics, and top-performing channels.
  • Shopify Exchange Marketplace – Explore successful Shopify stores and learn from their niches.

5. Validate the Niche

Before diving in, ensure there’s potential for profitability.

Key Metrics

– Market Size: Use tools like Statista or IBISWorld to find data on industry growth. – Competition: Avoid oversaturated niches unless you can stand out. – Customer Pain Points: Identify problems your niche solves better than competitors.

Testing Platforms

1. Google Ads or Facebook Ads – Run small campaigns to test product interest and gather feedback. 2. Reddit and Quora – Engage with niche communities to understand demand and pain points. 3. Crowdfunding Platforms (Kickstarter/Indiegogo) – Explore which products and ideas resonate with audiences.

Our posts

Check our similar posts

/by

Why the personalization in the online shopping matters?

, ,

Estimated reading time: 9 minutes

  • experience management solutions

Personalization in online shopping has a rapidly growing importance in digital marketing. The major efforts of digital marketers are now put on customer engagement on their websites or online shops.

Keep your clients! Don’t lose them!

In 2014, we started cooperating with Quarticon, the customized product recommendation tool for online shopping. Since then, I have noticed many new tools and solutions. More and more online shops think and introduce the personalization of their offer, promotions, and coupons. They go into Amazon’s direction that personalizes everything – even categories, product recommendations, category recommendations, and emails. I started to analyze the available solutions for my clients, which I found currently on the market (updated on Feb. 25, 2019). All of them present great numbers of growing conversion rates. I don’t want to go deeper into it. Let’s come back to the purchasing process:

  1. how it looks like, and
  2. why content personalization is one of the tools available for online shops and websites.
  3. Next, I will briefly present the most popular personalization tools.

The purchasing process

The online purchasing path should be very similar for all shops. There are a couple of ways you can direct your potential customers to your website: via online search, paid search, price comparison services, referrals, or directly if they already know your brand, products, and website. Next, you build your website with all SEO, usability, IT, and marketing best practices. Your potential customer has only three clicks to buy. And you don’t understand why they don’t buy. The answer is more complicated than you think and used to be in the past. It can be:

  • your competition that has better prices or product offer
  • your online website issues that somebody cannot buy because of errors or wrong links
  • And finally, the changes in customer habits:
    • They buy after visiting your website 4-5 times and watching your product pages many times.
blank
    • Your most loyal customers are coming from SEO:) And most valuable from emails and newsletters:)

your most loyal customers are coming from SEO and email

Now you start to see why the personalization tools can collect more customers:

  1. If you know:
    1. your customer habits,
    2. what they are looking for,
    3. what they are,
    4. where they come from – SEO, Adwords, etc.
    5. if they visited your website previously,
    6. if they bought previously and what
  2. you can start to work on changing your offer to fulfill their needs better and get the next purchase.

The most comprehensive view of possible elements of personalization you can start:

  1. A/B testing of your pages – small changes and check it in Google Analytics if it worked
  2. Landing page optimization – a deeper analysis of your page that includes SEO, your page speed optimization, usability, and A/B testing
  3. Product recommendation – you can start from what you have built in your online shop engine.
  4. Social proof – simply script of sharing to social media or your social media activity shared in your online shop:) People like it.
  5. Find your best sellers and newest products and start presenting them. Customers love it.
  6. Mobile presence – it is an exciting topic. The simplest solution is to build a responsive theme, but having a mobile application can help you add many other features that could be difficult on the website: product configurators can be much more advanced via a mobile application. Some shops exist only via a web application.
experience management solutions

The personalization in online shopping and websites:

  1. Adobe Marketing Cloud – proposes individual visitor targeting via personalized content based on a person’s past, current, and changing interests. It is a self-learning target engine that automatically makes associations with various events and differences between predicted and observed responses.
  2. Maxymiser automatically builds a unique customer profile for every online visitor based on in-session data, behavioral data, industry and client-specific data, historical data, CRM data, DMP, and other 3rd party data. Their revolutionary automated personalization algorithms mine visitor and behavioral data and allow you to target the optimal journeys precisely and offer to every prospect and customer with a simple press on a button. The unified nature of Maxymiser’s platform enables clients to seamlessly leverage the results and insight from testing to deliver the most relevant one-to-one experiences possible to drive tangible increases in business performance, not just the theoretical uplift in some arbitrary conversion rate common with so many ‘personalization’ efforts.
  3. Baynote provides personalized customer experience solutions for multi-channel retailers. With Baynote, you understand what buyers are looking for and engage them in the most relevant way – at the moment. Whether a customer interacts with your brand on an eCommerce website, a smartphone, a tablet, or through a digitally enabled in-store sales associate, Baynote delivers personalized shopping experiences across all channels.
  4. Salesforce is the leading provider of personalized recommendations for multi-channel retailers.
  5. Barilliance helps eCommerce sites of any size to increase sales and conversion rates by providing visitors with a personalized shopping experience every step of the purchase journey with real-time website personalization, cart abandonment emails, and personalized product recommendations.
  6. Certona uses 1:1 personalization that combines real-time context with unmatched customer profiling and dynamic merchandising, enabling you to deliver individualized product recommendations, content, and offers that deeply engage customers and enhance experiences to match your business goals. And others very similar:
  7. Monetate
  8. Optimizely
  9. Qubit
  10. RichRelevance
  11. SiteSpect
  12. Visual Website Optimizer (VWO) is only for A/B testing but is very powerful.
  13. Madrill and Mailchimp also have simple personalization tools for small shops.

You can see from these tools that personalization in online shopping is more than just surfacing product recommendations; it is your entire site experience. These tools will help you foster a positive customer relationship and improve your conversion rates. All these tools help to boost your business. Previously, they were so expensive that only huge shops were able to afford them. Now, due to huge competition and better technology, the cost of implementation and operations is lower and lower. I missed one factor in all offers: the multichannel personalization. Recently I receive more and more questions about it. Maybe it is the next step for all of them. Let’s see. I noticed one startup that is trying to take care of it. Once I get more information, I will let you know.

Check our similar posts.

/by