5 Fraud Detection AI Apps for E-commerce

Estimated reading time: 13 minutes

5 Fraud Detections AI apps for eCommerce

The landscape of e-commerce fraud detection AI apps is constantly evolving. Before selecting a solution, it is crucial to conduct thorough research and consider your specific business needs. Consulting with industry experts or cybersecurity professionals can also provide valuable insights.

Fraud detection is a critical component of e-commerce security.

AI-powered applications enhance the ability to identify and prevent fraudulent activities in real-time. Here are five prominent fraud detection AI apps used in e-commerce:

1. FraudLabs Pro

FraudLabs Pro uses machine learning and comprehensive fraud detection tools to identify and prevent fraudulent transactions. It evaluates various parameters, such as IP address, email address, and device information, to assess transaction risk.

Key Features:

– Risk Scoring: This feature provides a risk score based on various factors, allowing merchants to set custom thresholds for fraud prevention. – Real-Time Analysis: Analyzes transactions in real-time to identify suspicious activities quickly. – Fraud Rules: Customizable fraud detection rules and filters based on merchant preferences.

Supported platforms:

• OpenCart • Shopify • WooCommerce • WHMCS • Magento • PrestaShop • BigCommerce • AbanteCart • CSCart • CubeCart • LiteCart • VirtueMart

Pros:

– Easy integration with popular e-commerce platforms. – Extensive fraud detection features, including geo-location and email validation.

Cons:

– Fraud rules may require fine-tuning to reduce false positives.

2. Kount

Kount leverages AI and machine learning to provide advanced fraud detection and prevention solutions. Its platform uses data analytics and behavioral insights to detect and mitigate fraudulent activities. It charges – $0.07 per transaction for the Essential Plan.

Key Features:

– AI-Powered Risk Detection: Uses machine learning algorithms to analyze transaction patterns and identify anomalies. – Omni-Channel Protection: Protects against fraud across various channels, including web, mobile, and in-store. – Customizable Rules: Merchants can create custom fraud detection rules tailored to their needs.

Pros:

– Comprehensive fraud protection across multiple sales channels. – Robust analytics and reporting features.

Cons:

– Can be expensive for smaller businesses.

3. Sift

Sift provides a fraud prevention platform powered by AI machine learning that adapts to emerging threats. It analyzes user behavior and transaction data to detect and prevent fraudulent activities. Protect Every Transaction with Trillions of Insights Sift’s Global Data Network of 1T annual events protects $325B annually across 700+ leading brands. Their AI-powered platform eliminates emerging threats before they impact revenue and builds trusted, seamless customer experiences that improve loyalty and lifetime value.

Key Features:

– Behavioral Analysis: Monitors user behavior and interactions to identify suspicious patterns. – Global Threat Intelligence: Leverages a global data network to detect emerging fraud trends. – Automated Decision-Making: Automatically flags and blocks suspicious transactions.

Pros:

– Advanced AI-driven behavioral analysis. – Comprehensive global threat intelligence network.

Cons:

– The platform’s complexity may require a learning curve for new users.

Rising Account Takeover Attacks

The average ATO attack rate saw a significant 24% increase across the Sift Global Network in Q2 2024 compared to the same period in 2023, rising from 2.9% to 3.6%. This surge continues as ATO attacks have steadily climbed in recent years. Notably, this follows a staggering 354% year-over-year increase in Q2 2023, underscoring the persistent and growing threat of ATOs.

4. Signifyd – Magento prefered fraud detection AI app

Signifyd offers a fraud prevention solution that uses machine learning and big data to prevent fraud. It analyzes various factors to assess transaction risk and provides chargeback protection. The service is integrated into Magento 2, and many online shops use it.

Key Features:

– Fraud Protection Guarantee: Offers financial protection against fraudulent chargebacks. – Machine Learning Models: Utilizes advanced machine learning models to detect fraud. – Customer Insights: Provides insights into customer behavior to enhance fraud detection.

Pros:

– Chargeback protection reduces merchants’ financial risk. – Easy integration with e-commerce platforms.

Cons:

– The cost may be a consideration for small to medium-sized businesses.

5. Riskified

Riskified uses AI and machine learning to offer fraud prevention and chargeback protection. The platform focuses on providing accurate fraud detection while ensuring a seamless customer experience.

Key Features:

– AI-Driven Fraud Detection: Uses machine learning algorithms to identify and mitigate fraudulent transactions. – Chargeback Guarantee: Provides chargeback protection and reimbursement for approved transactions. – Customer Experience Optimization: Balances fraud prevention with a smooth checkout process.

Pros:

– Chargeback protection and reimbursement. – Advanced AI-driven fraud detection with a focus on customer experience.

Cons:

– It may have higher costs than other solutions. AI-powered fraud detection apps are crucial in safeguarding e-commerce transactions by leveraging advanced algorithms and data analytics. These five apps—FraudLabs Pro, Kount, Sift, Signifyd, and Riskified—offer a range of features and benefits to help merchants detect and prevent fraudulent activities. Choosing the right solution depends on the business size, budget, and specific fraud prevention needs. By integrating these AI tools, e-commerce businesses can enhance their security, protect their revenue, and provide a safer shopping experience for their customers.

When choosing a fraud detection solution, consider the following factors:

Your business size and needs: Smaller businesses may benefit from more straightforward solutions, while larger companies may require more advanced features.
Your budget: Consider the cost of the solution, including any additional fees or charges.
The level of customization you need: Some solutions offer more customization options than others.
The level of support you need: Consider the level of customer support and technical assistance available.

You can choose the best fraud detection solution for your e-commerce business by carefully evaluating these factors.

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Turn prospects into profit

AI, consulting, consumer behaviour, CRM, marketing, marketing automation, SEM, social marketing

Estimated reading time: 5 minutes

Turning a prospect into a loyal customer is both an art and a science. Every touchpoint with your brand—from the first interaction to the final purchase – plays a crucial role in converting leads into sales. To achieve this, businesses need to focus on three critical areas: building a seamless customer journey, optimizing the lead generation funnel, and leveraging omnichannel strategies like Google Ads to maximize profits.

Today, I read a newsletter from Google about their Think Lead Gen 2024.

There are a few outcomes from this meeting and its documents.

1. The Customer Journey: Guiding Prospects to Purchase

The customer journey is the path your potential customers take from awareness to action. By understanding their needs and behaviors at every stage, you can tailor your marketing efforts to ensure a smoother transition toward conversion. Here’s a simplified view of the typical customer journey:

Awareness: At this stage, customers are discovering your brand for the first time. This is where Google Ads and other paid channels come into play, showcasing your products or services to those actively searching.
Consideration: Once prospects are aware of your offerings, they start researching and comparing. Your focus should shift to nurturing them with relevant content, such as reviews, case studies, or testimonials.
Decision: When prospects are ready to purchase, providing incentives like discounts or free trials can help close the deal. Personalized follow-ups or targeted ads can also make a big difference.

2. Building a High-Conversion Lead Generation Funnel

A well-designed lead generation funnel is crucial to transforming visitors into paying customers. It should capture leads at various customer journey stages and guide them toward conversion.

– Top of the Funnel (Awareness):

To capture attention, utilize engaging content—blogs, social media, and display ads. Google Ads is a powerful tool, especially when optimized for search intent and targeted keywords.

– Middle of the Funnel (Consideration):

This is where you nurture your leads. Offer value through free resources (like eBooks or webinars), and use remarketing strategies to keep your brand in front of them. I recommend Russell Brunson and his Click Funnel app and books to help you build an efficient and profitable funnel.

– Bottom of the Funnel (Decision):

At this stage, optimize your landing pages, CTAs, and checkout process. Use analytics tools to identify friction points and improve the user experience. Tools like Google Analytics and conversion tracking ensure you monitor and refine this process effectively.

3. Omnichannel Marketing: The Key to Reaching Your Audience Everywhere

An omnichannel approach ensures that your messaging is consistent across all platforms – email, social media, your website, or paid ads. This approach helps create a cohesive brand experience and allows you to meet prospects where they are.

By integrating Google Ads into your omnichannel strategy, you can effectively drive traffic, retarget potential customers, and convert leads into buyers. Remarketing ads, for instance, allow you to re-engage users who visited your site but didn’t convert, reminding them about your product or offering a special incentive to return.

4. Optimizing Google Ads for Profit

Optimization is the name of the game for Google Ads. To truly turn prospects into profit, your ad campaigns must be fine-tuned for high performance. Here are some key insights for profit-maximizing optimization:

– Keyword Targeting:

Focus on high-intent keywords that indicate a prospect is ready to purchase. Use long-tail keywords for more specific searches that often convert better. AI can help you with it.

– Ad Copy and Extensions:

Craft compelling ad copy that clearly outlines your unique value proposition (UVP). Leverage ad extensions (e.g., sitelinks, call buttons) to provide more options for engagement and increase click-through rates (CTR).

– Landing Page Optimization:

Ensure your landing pages are optimized for conversions by reducing load times, simplifying navigation, and making the CTA prominent. A seamless experience from the ad to the landing page increases the likelihood of conversion.

– Bid Strategies:

Test and refine your bidding strategy to ensure efficient spending. Use Target CPA (Cost per Acquisition) or ROAS (Return on Ad Spend) strategies to align ad spending with profit goals.

– Remarketing:

Implement remarketing campaigns to re-engage users who have shown interest but haven’t converted. Offering tailored ads to these users can increase your chances of closing the sale.

Source: Google AI-powered Advertising Solutions - Growth Formula

Source: Google AI-powered Advertising Solutions - Growth Formula

Relevance is the value for customers and drives value for businesses.

In today’s competitive landscape, connecting with your most valuable prospects is more important than ever. Let’s dive in Google data:

Consumers consider many brands; few make their shortlists. Consumers who fill out a lead form or make a purchase consider 4.3 brands at the start of their journey but only 1.8 by the end.
They prioritize relevance over personalization. Consumers place more importance on brand interactions relevant to their needs or past behaviors than on comparable interactions that are personalized with their name or personal details (33% versus 20%).
Relevance has three key components. The top three characteristics that consumers look for when determining if a product or service is relevant to them are quality (53%), desired benefits or features (47%), and value (47%).
Relevance drives results. U.S. advertisers who optimize their digital campaigns for high-value leads do so to increase conversions (53%) and ROI (47%).
Google can help. Seventy-three percent of those U.S. advertisers say Google outperforms social platforms in driving high-quality leads.

You can effectively turn prospects into profit by creating a smooth customer journey, building an efficient lead generation funnel, adopting an omnichannel strategy, and optimizing Google Ads.

Each stage of this process should work in harmony, ensuring that you capture leads, nurture them, and turn them into loyal customers.

At Digideo, we specialize in creating data-driven strategies and tools that maximize your marketing ROI and drive real results.

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Customer journey mapping in Zoho CRM

consumer behaviour, CRM, strategy

Estimated reading time: 5 minutes

Customer Journey Mapping in Zoho CRM involves visualizing and analyzing customers’ steps when interacting with a business across various channels. This comprehensive view helps organizations understand customer behavior, identify pain points, and optimize engagement strategies.

What is the Customer Journey?

The customer journey represents a customer’s complete experience with a business, from initial awareness through consideration, purchase, retention, and advocacy. By understanding this journey, companies can identify critical touchpoints, pain points, and opportunities for improvement.

Here’s a breakdown of how Customer Journey Mapping looks like in Zoho CRM, the channels that can be mapped, and how to integrate them:

1. Understanding Customer Journey Mapping in Zoho CRM

In Zoho CRM, Customer Journey Mapping typically involves the following components:

Touchpoints

are the specific customer interactions with a brand, such as website visits, emails, social media interactions, and customer support inquiries.

Stages:

There are different phases in the customer’s lifecycle, such as awareness, consideration, purchase, retention, and advocacy.

Customer Personas:

Different customer segments may have unique journeys and needs.

Goals and KPIs:

Metrics, such as conversion rates, customer satisfaction scores, and retention rates, are used to measure each touchpoint’s success and overall journey.

2. Channels That Can Be Mapped in Zoho CRM

Zoho CRM allows businesses to track and map various channels through which customers interact with the brand. These include:

Website and Landing Pages:

Track user behavior, page visits, and interactions on the website. Integration with Zoho SalesIQ and Zoho PageSense can provide deeper insights into user engagement.

Email:

Monitor email campaigns, open rates, click-through rates, and conversions using Zoho Campaigns or integrations with other email marketing tools.

Social Media:

Use Zoho Social to manage and analyze interactions on platforms like Facebook, Twitter, LinkedIn, and Instagram. Track engagement metrics and social media leads.

Customer Support:

Integrate Zoho Desk to track support tickets, chat interactions, and customer feedback.

Sales Interactions:

Record sales calls, meetings, and communications within the CRM. Integration with tools like Zoho Meeting and Zoho PhoneBridge helps capture these interactions.

E-commerce and Payment:

Integrating e-commerce platforms and payment gateways helps businesses with online stores track purchases and transaction histories. Zoho integrates well with Shopify, Zoho Commerce, Zoho Checkout, Woocommerce, and Magento.

SMS and Messaging:

Capture interactions via SMS and messaging apps through integrations with services like Twilio, Zadarma, or Ring Central.

3. Integrating Channels into Zoho CRM

Businesses can integrate various channels into Zoho CRM to create a cohesive Customer Journey Map. Here are some methods to do this:

Native Integrations:

Zoho CRM offers built-in integrations with other Zoho One applications (like Zoho Desk, Zoho Social, and Zoho Campaigns) and third-party apps. These integrations ensure data flows seamlessly between systems, providing a unified view of customer interactions.

APIs and Webhooks:

Businesses can use Zoho CRM’s APIs and webhooks for more customized integrations. These allow data synchronization from external systems, such as custom websites or proprietary applications, into Zoho CRM.

Marketplace Extensions:

Zoho Marketplace offers numerous extensions that integrate popular platforms like Shopify, WhatsApp, and other tools. These extensions help consolidate data within Zoho CRM.

Third-Party Integration Tools:

Platforms like Zapier or Integromat (now Make) can connect Zoho CRM with various applications, automating workflows and data synchronization.

Zoho CRM Path Finder

Path Finder gives you a deep view of your business. Based on the paths customers follow, you can determine which touchpoints in your business are profitable, where customers are stagnating the most, whether there’s a product that customers find more interesting than others, and which touchpoints your customers seldom use.

This is an example of partial configuration. You can add all interactions and 3rd party tools via API integration.

4. Creating the Customer Journey Map

To create a Customer Journey Map in Zoho CRM:

1. Identify Key Stages and Touchpoints:

Define the customer journey stages and identify critical touchpoints for each stage.

2. Set Up Tracking Mechanisms:

Ensure all touchpoints are tracked within Zoho CRM using the appropriate integrations.

3. Analyze Data:

Use Zoho CRM’s analytics and reporting tools to analyze customer interactions at each touchpoint. This includes understanding customer behavior, preferences, and pain points.

4. Visualize the Journey:

While Zoho CRM doesn’t have a built-in visualization tool specifically for customer journey mapping, Path Finder can help recognize the most valuable channels for your business and the most popular interactions. Companies can use other Zoho apps like Zoho Analytics for more detailed data visualization or external tools to create visual maps.

By integrating these various channels and tools into Zoho CRM, businesses can create a comprehensive view of the customer journey, enabling more personalized and effective customer interactions. This holistic understanding helps optimize marketing strategies, improve customer experience, and drive business growth.

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What factors contribute to a good user experience in an online shop

consumer behaviour, e-commerce, SEO, usability, UX/UI design

Estimated reading time: 4 minutes

Intuitive navigation
Usability / Responsive design
Trust and Security

1 2 3 4

What factors contribute to a good user experience in an online shop

Intuitive Navigation:
- Clear and easy-to-use navigation menus.
- Logical categorization of products for effortless browsing.
- Search functionality that quickly leads users to desired items.
Responsive Design:
- The mobile-friendly layout adapts to different devices.
- Consistent user experience across desktop, mobile, and tablet platforms.
- Fast loading times to prevent user frustration.
Informative Product Pages:
- High-quality product images from multiple angles.
- Detailed product descriptions, including specifications and sizing information.
- Clear pricing, availability, and shipping details.
Efficient Checkout Process:
- Streamlined and user-friendly checkout flow.
- Multiple payment options for convenience.
- Transparent pricing with no hidden fees.
Trust and Security:
- Secure payment gateways to protect customer data.
- Visible trust signals like SSL certificates and secure checkout badges.
- Clear return and refund policies to build trust with customers.
Personalization:
- Tailored product recommendations based on user preferences.
- Customized shopping experiences for returning customers.
- Personalized communication through email marketing or account features.
Customer Support:
- Accessible customer service options like live chat, email, or phone support.
- Comprehensive FAQs and self-help resources.
- Prompt responses to customer inquiries and issues.
Social Proof:
- Customer reviews and ratings for products.
- Testimonials and success stories to build credibility.
- Social media integration for sharing and engagement.
Accessibility:
- Compliance with web accessibility standards for users with disabilities.
- Clear and readable text with appropriate color contrast.
- Keyboard navigation and screen reader compatibility.
Feedback Mechanisms:
- User feedback surveys to gather insights for improvement.
- Ratings and reviews to encourage customer engagement.
- Continuous monitoring of user behavior through analytics tools.

By focusing on these factors, an online shop can create a positive user experience that enhances customer satisfaction, encourages repeat business, and drives sales and growth.

What factors contribute to a good user experience in a mobile app

Intuitive Navigation:
- Clear and easy-to-use navigation within the app.
- Logical placement of menus and buttons for seamless interaction.
Responsive Design:
- A mobile-friendly layout that adjusts to different screen sizes.
- Consistent user interface across various devices for a cohesive experience.
Performance Optimization:
- Fast loading times to prevent user frustration.
- Smooth transitions and interactions within the app for a seamless user experience.
Personalization:
- Tailored content and recommendations based on user preferences.
- Customizable settings to enhance user engagement and satisfaction.
Accessibility:
- Inclusive design for users with disabilities.
- Clear and readable text, appropriate color contrast, and accessible features.
Security and Privacy:
- Secure login processes and data protection measures.
- Transparent privacy policies and user data handling practices.
Feedback and Support:
- Easy access to customer support or help resources.
- Feedback mechanisms for users to report issues or provide suggestions for improvement.

By incorporating these factors into the design and functionality of a mobile app, developers can create a positive user experience that promotes engagement, satisfaction, and loyalty among app users.

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July 17, 2024/by Urszula Urban

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Digital chain in e-commerce 2024

business tools, e-commerce, strategy

Estimated reading time: 34 minutes

The digital chain of e-commerce 2024 includes the following elements: Digital commerce sells goods and services via the Internet, mobile networks, and commerce infrastructure. It includes all activities that support these transactions, including people, processes, and technologies to execute the digital offering. Marketing and customer experience includes dedicated B2B /B2C marketing, lead to revenue or marketing automation activities, including people, processes, and technologies to execute the activities of the development of targeted content, analytics, promotion, pricing, customer acquisition and retention, and customer experience at all touchpoints throughout the customer buying journey

(Source: Forester Research)

International commerce includes all activities to grow the digital business internationally, including people, processes, and technologies to extend digital commerce globally or in dedicated regions.

(Source: Forester Research – https://www.digitalcommerce360.com/article/global-ecommerce-sales/)

B2B business collaboration aims to boost digital purchases, e-procurement, and services between customers and companies. At its core, this involves the digitization of the actual sales process. Omni-channel commerce is about the classic omnichannel (online/offline) offering customers a seamless customer experience via every channel as well as the integration of new channels such as digital marketplaces ( so popular in small business e-commerce, like eBay, Amazon, Walmart, Aliexpress) Field sales and service integrates field sales and service into digital commerce, like mobile devices, apps, or tools to offer customers added digital value. It also means integrating sales activities of various channels in a holistic process geared to the customer journey. A great example is the Pipedrive or POS apps on iPads/Smartphones that can be taken to trade shows and simple client premises.

Connected commerce is the linking of digital devices (Alexa, mobil, IoT, smart devices, etc.) and technologies (IoT, voice commerce, car commerce, etc.) to create new value chains, purchasing options and service experiences. I am surprised that even a washing machine can be added to this network. After sales portals affect all company services in terms of service and support. The services range from the classic “My Account” functionalities, booking a service technician, FAQs, product manuals and personal advice via chat. After sales portals bundle all online and offline services of a company in one central place. They can be easily integrated with CRM, online shop and other solutions ( please look at Zoho One) Digital customer portals are where all come together – the whole customer journey along the complete customer lifecycle, and all channels are mapped in one place. Through such a portal, companies fully leverage digital touchpoints to provide their customers with seamless experiences and generate insights that enable them to improve their operations or facilitate the efficient management of supplier relationships. A good example is the Procter & Gamble everyday portal ( I was a part of the team that started this program in 2011).

Just in March 2018, Instagram introduced the shoppable post option, which facilitated the purchase of the product directly from the app. This involved redirecting the Instagram user to the brand’s website, where he or she sometimes needed to register or create a new account. This step could be quite exhausting for many users over a longer period of time (imagine a situation where the user wants to buy something from three different online stores and has to register in each). Instagram responded perfectly to this problem, and the platform’s movement seems very natural. There’s no need to click on a retailer’s website to purchase. The app introduced an amazing new feature – Instagram Shopping.

Instagram Shopping. How does it work?

Open your shop by completing the set-up process below in Commerce Manager.

Review our Commerce Eligibility Requirements to ensure you sell eligible products and comply with our policies, like our commerce policies, terms of use, community guidelines, and more.
Make sure your business has its own website domain. Your shop must contain product listings that are available for direct purchase from your business’s website, and you must represent the store or website associated with the domain provided.
Check to see if you are in a supported market.
Confirm that your Instagram profile is a business or creator account. You must connect it to a Facebook Page if you plan to sell on Instagram and Facebook.
If you don’t have one already, set up a Business Manager account. You’ll need a Business Manager account to set up your shop in Commerce Manager. Business Manager lets you manage your ad accounts, your pages, and the people who might be working on them.
You can choose to onboard onto Instagram Shopping by setting up your shop in Commerce Manager or a supported platform. Or, you can get started directly within the Instagram app.
First, choose how you want your customers to complete their purchase by selecting a checkout method.
Next, choose your sales channels by selecting whether to have your shop on Instagram, Facebook, or both.
Add products to your shop by connecting your existing product catalog or by creating a new one.
Finally, review your shop, then submit it to Instagram for review!

After viewing a product from a brand’s shopping post, the user sees a “Shop now” button. The only thing he has to do before closing the basket is select the size or color, and then he automatically proceeds to payment without even leaving the Instagram app. The most demanding step for the user is the first, as he must enter personal data such as name, email, billing information, and shipping address. This data will be remembered so that every next transaction is extremely fast. When you see a product that you love, you can now buy it without leaving the app. Social commerce has never been so easy!

Instagram Shopping – Simple. Convenient. User friendly.

Instagram has dramatically shortened buyers’ journey from product discovery to purchase. The entire path from getting inspired to getting the item will be much easier and faster. This can be a crucial step in decreasing the mobile gap in eCommerce. Moreover, there is a massive difference between the number of people using traditional eCommerce sites and social media platforms. Research says that we usually spend about 142 minutes daily on social media, whereas we spend only 8 to 10 minutes in online stores. While browsing social media for hours, the user can simultaneously make a quick purchase without expending additional energy… This seems like it might be killing our wallets, but it’s a dream situation for retailers and companies. It is another sales channel for omnichannel eCommerce that is a part of digitizing company touchpoints and sales channels.

Investment in the digitization of sales and service processes in B2B

continues to be huge – with respondents’ organizations investing €1.54 million on average in the financial year 2017. In the financial year 2019, this is expected to grow to €1.79 million. This considerable and increasing financial commitment illustrates the importance of digitization strategies. In short, empowering organizations by connecting processes and channels as well as growing reach and market share has become a priority. I recently read a report: Forbes insights: The New Rules of Customer Engagement This another example of digitization in loyalty and brand awareness programs. It shows the data that most huge companies use AI for their interactions with consumers, chats, chat bots, analytics, customization and personalization. Regardless of the levels of digital maturity respondents agree that C-level commitment is crucial.

eCommerce

There is work to do when it comes to the strategy for e-commerce in B2B. Digital masters are twice as likely to report a fully implemented strategy (82%). It´s fair to assume, they will not rest on the achieved results, but are working on options to push ahead. Organizations report that business processes had to be optimized (28%) and/or quality of data (28%) had to be overcome by their organizations to digitize their sales and services. With just under three in 10 respondents (29%) almost surprisingly few report that their internal organizational structure had to be changed. Greater efficiencies (42%), however, indicate that the efforts are well worthwhile. All the fields of e-commerce require improvement – with less than one in six (15%) saying their organizations’ digitized sales and services require no improvement. Clearly, there is still room for optimization throughout B2B organizations, especially by digital newcomers who trail digital masters by, on average, 20%. This again points to the fact that the gap keeps widening between fast movers and late adaptors, strongly calling for their sense of urgency. Summarizing

Digital chain in eCommerce is changing all the time. It integrates more and more processes and channels.
The most important is to introduce a smart strategy for this chain and its adjustments of constantly changing environment.
B2B can implement similar solution what already exists in B2C companies, especially CRM and marketing automation, AI solutions that are built-in feature in most CRMs nowadays.
You need to learn and fast adapt these solutions and test them in an efficient way before the introduction to your customers, because trust and engagement are really important for all customer generations.
Marketplaces, omnichannel solutions and social media ecommerce are now a standard sales channel. The competition is growing and learning very fast.
The companies invest more and more in digital solutions. This is what I see in Poland now – 12.6% more investments ( June 2019)