Why we forget about a regular landscape and competitors’ assessment

The landscape and competitors assessment is an important tool for any business activity.

I try to do it every year in January.

It is a good approach for any business and personal brand activities analysis.

You need to know where your company operates, what opportunities are, and what competitors you have – direct and substitutes.

It allows you to fill out marketing functions within the company and build a good marketing strategy. Our consulting services also include an analysis of the company’s marketing environment.

Google Analytics and Adobe Experience are great tools for eCommerce landscape assessment.

I recommend Semruch audits and Brand24 services, especially for your competitors’ assessment.

The landscape and competitors assessment in detail

The external business environment is a set of all the factors that affect or potentially affect the enterprise’s activity (e.g., its objectives, strategy, structure, etc.).

It is divided into:

1. Macroeconomic environment – demographic factors (e.g., population growth, gender, and age structure), economic (e.g., economic policy), political-legal (e.g., regulation), socio-cultural (e.g., traditions and standards), and natural (e.g., climate) and technological (e.g., level of technological development).
2. microeconomic environment to all entities that the company interacts

This is an example of some B2B landscape assessment reports we use in our analysis.

The structure of the marketing environment

• general marketing environment – factors: sociocultural – influence on the demand,
• general economic – for example, the price level;
• political and legal – regulate the exchange of formal relations between the actors;
• technology – affect the quality – global trends competition – competitive decisions. Marketing support system – micro-enterprise operators (e.g., agents, subcontractors, suppliers).

An organization’s competitive environment comprises all those entities that refer to its business links of a competitive nature or cooperative. Participants may facilitate the activity to each other or harm it. The competitive environment includes suppliers, customers, competitors, associations, chambers of industry, research institutes, etc.

Business models

We also specialize in helping with business models for existing companies.

Your idea is secure. We help with deep market and landscape assessment. It is really crucial if you don’t want to lose your money.

“No risk, no game”.