
You are here: Home1 / Digideo Blog – Insights & Innovations: Transforming eCommerce & Digital Strategy2 / e-commerce3 / e-commerce hotter
E-commerce is hotter than ever.
Whether in mature markets, where consumer spending is shifting online because of convenient purchases, or in growth markets, where rapid urbanization and increasing (mobile) internet penetration are unlocking new shopping habits, shoppers are ‘e-commercing’ it up.
Some stats ( from trendwatching.com) in 2012 vs 2016-2017:
- US e-commerce sales will grow 62% by 2016, to $327 billion (Source: Forrester, February 2012) – the actual data – $322 billion (Source: Statistica.com)
- European e-commerce sales will grow 78% by 2016, to USD 230 billion (Source: Forrester, February 2012).
- Brazilian e-commerce sales will grow by 21.9% in 2012 to USD 18.7 billion (Source: eMarketer, January 2012).
- Chinese e-commerce sales were CNY 780 billion (USD 124 billion) in 2011, an increase of 66% from 2010. E-commerce is expected to rise from 3% of consumption to 7% by 2015 (Source: IDC, March 2012) – 2016 data: $ 681 billion
- Over 40% of the total global e-commerce spend came from China in 2015
Approximately $14.3 billion was spent on last year’s “Singles Day,” the one-day Chinese digital shopping holiday - The total number of digital shoppers in the country reached 468 million last year
Online wallets are the top payment method of choice, with 33% of Chinese shoppers utilizing the technology to complete transactions
- Over 40% of the total global e-commerce spend came from China in 2015
- India’s e-commerce market is expected to grow to USD 70 billion by 2020, from just USD 600 million in 2011 (Source: Technopak Advisors, February 2012).
- According to a new study by Forrester Research, approximately a fifth of retail sales will occur online by 2021 in Asia Pacific, with 78 percent of that coming from mobile, up from 63 percent in 2016. The study adds that online retail via mobile will grow at a CAGR of 15.6 percent to reach $1 trillion in 2020, up from $539 billion in 2016.
Maturing e-commerce customer
Worldwide, apparel is the largest category for online retail, followed by consumer electronics and computer hardware.
However, grocery, beauty and cosmetics, home appliances, and furniture are the fastest-growing categories, showing the increasing maturity of online shopping in Asia Pacific.
Our posts


What are the latest AI tools that can enhance ecommerce strategies
AI, business tools, e-commerce, strategy
The Future of E-commerce Platforms: What to Expect in the Next 5 Years
consulting, e-commerce, strategy


Turn prospects into profit
AI, consulting, consumer behaviour, CRM, marketing, marketing automation, SEM, social marketing


Enhancing eCommerce strategies through AI tools
AI, business tools, CRM, e-commerce, marketing automation, security, strategy

Streamline Your Payment Processes with Zoho Checkout: A Comprehensive Review
business tools, e-commerce
What factors contribute to a good user experience in an online shop
consumer behaviour, e-commerce, SEO, usability, UX/UI design




















Zoho Campaigns vs. The Competition: A Comprehensive Analysis of Email Marketing Platforms
business tools, CRM, marketing automation, strategy


Marketing strategy in eCommerce 2022
business tools, consulting, consumer behaviour, e-commerce, strategy





How to switch to virtual firm and remote teams successfully?
business tools, project management, strategy







Typical ecommerce faqs
AI, business tools, consulting, consumer behaviour, CRM, e-commerce, marketing, marketing automation, security, SEM, social marketing, strategy






Why the personalization in the online shopping matters?
business tools, consumer behaviour, e-commerce
Email Marketing in eCommerce: personalization wins the game
e-commerce, marketing, marketing automation, SEM



Drip Marketing or Marketing Automation: Strategies, Setup, and Best Practices for B2B Businesses
CRM, marketing, marketing automation, strategy
















Building scaled ecommerce business
business tools, consumer behaviour, CRM, e-commerce, marketing, marketing automation, strategy
Why entrepreneurship behavior is important for your company
consulting, consumer behaviour, e-commerce, strategy















Share this entry