1. Reporting organizes data into informational summaries to monitor how different business areas perform.
2. Analysis is the process of exploring data and reports to extract meaningful, actionable insights. These insights can be used to better understand and improve business performance.

Reporting tools

The three main types of reporting that we can help build using various tools:

• Custom reports. These are the out-of-the-box and custom reports you can access within the analytics tool, which can also be delivered regularly to a group of end users. Such reports are pretty static with fixed metrics and dimensions. In general, some canned reports are more valuable than others, and a reported value may depend on how relevant it is to an individual’s role (SEO specialist versus web producer).
• Dashboards in Zoho CRM and other Zoho One apps. These custom-made reports combine different KPIs assigned for your business and reports to provide a comprehensive, high-level view of business performance for specific audiences. Dashboards may include data from various sources and are usually relatively static. Typically, we prepare web statistics and digital marketing dashboards for all marketing activities, including multi-channel activities.
• Alerts. These conditional reports are triggered when data falls outside expected ranges or when some predefined criteria are met. Once people are notified of what happened, they can take appropriate action. This can also be done for monitoring your hosting, website, and eCommerce solutions.

We help set up the following reporting tools:

1. AWS – hosting dashboards, alerts, CloudWatch
2. Google Analytics is a free-of-charge, most popular website statistics portal. It has many e-commerce-related features.
3. Google AdWords or Bing Ads are advertising platforms that enable the creation of online ads.
4. Zoho Analytics is self-service business intelligence and analytics software that allows you to create insightful dashboards and data visualizations. It can be linked to any database and any other software.
5. Adobe Analytics – as a part of Adobe Experience
6. Social Media reports via Zoho Social and Zoho Analytics.
7. Business Intelligence Reporting Tools

Analysis presentations with AI

Some business questions are more complex and require more time for a comprehensive, deep-dive analysis.

These analysis projects result in a more formal deliverable, which includes two critical sections: key findings and recommendations. The key findings highlight the most meaningful and actionable insights collected from the analyses performed. The recommendations guide what actions to take based on the analysis findings.

The analysis and reporting tools have many dashboards we can configure and set up for your needs, specific team members, and activities. Zoho Reports, in particular, have many integrations and possibilities for presenting consolidated data.