How we start with an eCommerce conversion rate optimization audit

First, we examine and research the competitor’s websites. Then, we choose the best heuristics relating to the technological requirements and information architecture. On this basis, a report of your online shopping analysis is created where good and bad elements of the online shop are described, as well as our proposals for change.

At the end of each part of the eCommerce audit or conversion audit, we present found errors in the utility, technical errors, technical bugs, recommendations, and suggest some solutions. Each error has an appropriate number of stars, indicating the importance of the problem.

* – Recommended by default to improve – the standard solution

** – Highly recommended to improve

*** – Very important to improve the item / service functionality

  • Google Analytics analysis

    It is an example of our short analysis

  • Google analysis 2

    It is an example

  • Ecommerce optimization summary

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Our eCommerce optimization analysis includes the following:

  1. One-hour phone consultation
  2. Google Analytics implementation with e-commerce tracking
  3. Comprehensive conversion report
  4. Website usability and navigability analysis ( below)
  5. Analysis of calls-to-action on your key pages
  6. Credibility analysis
  7. Conversion funnel analysis
  8. Checkout process analysis – a complete buying/selling path analysis
  9. Abandoned cart analysis

The eCommerce optimization audit covers the following aspects in detail:

  1. Its usability analysis/research with an emphasis on intuitive navigation and the ease of orientation on selected sub-pages (including accessibility)
    • First impression and the identity of the service. Does the home page meet your role? What is the shop’s perceived usefulness, reliability, and attractiveness for new users?
    • Hierarchy and service organization – is it understandable for customers? Don’t they get lost in the forest of categories?
    • Convenient navigation – Can the products be reached easily? Is the chosen solution the best one?
    • Product search – form, search results, the correctness of the results.
    • Pages category – do they contain a sufficient amount of information? Are they readable?
    • Product information pages – do they sell and inform adequately?
    • The functionality of the cart and wishlist
    • The procedure of ordering – the content of web forms, ease of registration, and login process
    • The shop responding to unusual situations – error messages
    • Answers to questions: shipping costs, payment, privacy policy – are they in the right place? Are they understandable for customers
    • The Support System is for those interested in shopping and those who have already purchased.
    • The contact possibilities and support of the shop and its services.
  2. The online shop content analysis to adapt its content to the expectations of customers and the requirements of search engines
  3. web statistics analysis based on the customer behavior on the site research by Google Analytics or any other web statistics tool – how they enter the store, whether it is optimal, conversion funnel, abandoned cart analysis.

The eCommerce audit report consists of 25-30 pages of analysis of the 25 most important web pages.

We provide this report for your analysis and further discussion of implementing our recommendations.

We also analyze fresh startup websites and one-page websites.

If you would like to see examples, don’t hesitate to get in touch with us.

Pricing

The cost starts from $150 (depending on the number of web pages to analyze).

Goo to our Shop:

  1. one-page analysis – $150
  2. 5-10 pages  – $500
  3. 20-30 pages  – $900
  4. max 50 pages – $2500
  5. competitor analysis – $900
  6. backlinks analysis – $500