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  • Magento eCommerce Consulting

    Magento 2, the upgrades, the migration, SEO, integrations and growth strategies

    Magento 2

What is Magento 2

Adobe Magento - the best ecommerce platform

Magento 2 is the best open-source content management system for e-commerce websites, and it was created in 2007. We think it is the best online open-source shopping platform nowadays.

In May 2018, Adobe announced that it would acquire Magento for $1.68 billion and integrate it into Adobe Experience Cloud, its Enterprise CMS platform. The acquisition was finalized on June 19, 2018.

Magento Market Share

According to research conducted by aheadWorks in 2017, Magento’s market share among the 30 most popular e-commerce platforms is about second place, 19-25% ( per segment). Shopify is the leader now( especially for small shops).

  • Magento stores increased by 4.5% quarter-over-quarter in 2022 Q4
  • Magento has been listed as 1 of the ten leading E-commerce platforms worldwide for 2021.
  • More than 270,000 merchants choose the Magento platform for their business.
  • Most Magento users are in the US, with 59,739 websites on Magento 1 and 35,906 on Magento 2.
  • Currently, Magento powers 1.2% of websites on the Internet.
  • Magento handles $155 billion (USD) worth of transactions each year.

This is why our customers choose Magento 2 for their shopping platform and the Digideo e-commerce agency to build, develop, and expand their eCommerce businesses.

Why Magento 2 is the best platform for SMB

  • many versions available: open source Magento 2 Community, Magento Commerce, part of Adobe Commerce Cloud,  Business Intelligence Pro, Order Management, B2B
  • eBay is based on Magento
  • hundreds of built-in eCommerce features that other platforms don’t have
  • many free-of-charge or very low-cost valuable extensions and plugins
  • many good developers globally due to PHP, MySQL, and Zend framework usage
  • many ready, good, responsive templates are available for free or below $100
  • frequent security updates
  • easiness to integrate with 3rd party software via API

High level Magento 2 features

  1. multistore in one click
  2. multi-language versions in one click
  3. easy to edit pages, blocks, product data
  4. simple, configurable, virtual, downloadable, with custom options, and grouped products
  5. inventory management or synchronization with ERP
  6. Advanced Pricing rules are set up: product tiers, by a different type of customer, etc.
  7. coupons
  8. newsletters,
  9. related products, upsell products, x-sell products
  10. promotions
  11. moderated customer reviews
  12. built-in layered navigation with possibilities to easily filter products by color, size, prices, etc
  13. one-page-checkout
  14. many shipping options: free shipping, UPS, DHL, etc.
  15. There are hundreds of payment gate options globally, such as credit cards, PayPal, Authorize.net, etc.
  16. SEO optimized – but still needs your work to update all meta tags and alt tags

This is our process:

  1. collecting requirements
  2. building a project plan and team
  3. building an e-commerce organization or a client’s awareness of a new team
  4. developing a custom-made Magento shop with a theme and extensions
  5. Integrate with 3rd-party software such as CRM, ERP, shipping, social media, AI chatbots, etc.
  6. Setting up Google Analytics, Google Tag Manager, Pixels, Adobe Marketing Cloud, etc.

Our developers are Adobe-certified. We have 10 years of experience in Magento shop development, optimization, and support.

We take full responsibility for eCommerce business results and have all the tools and competence to make them remarkable, such as platform technology, hosting, marketing, traffic acquisition (SEO, PPC), data & analytics, UX, and UI.

  1. Setting CRM and integrating it with plugins or connectors like base.com, zapier.com
  2. Setting up sales and x-sells – automated tools like Quarticon, Nosto.
  3. Adding your shop to make.com, Afterbuy.de, or baselinker.com for easier and faster omnichannel management
  4. Setting marketing automation rules for abandoned carts, customer types, campaigns, and promotions
  5. email marketing setting ( Mailchimp, Getresponse, Zoho Campaigns, Hubspot or Klaviyo)

We integrate AI in Magento for product descriptions and better SEO.

We help with the migration plan and development. Some of the features are already built-in, some of them have extensions, and some features require custom coding. More information is here

We help with the fast and reliable migration to Magento Open Source or from Magento to Shopify or Woocommerce.

Any online shop cannot exist without ERP systems. We also help with integration via API or plugins. Please check our software solutions offer.

We offer ongoing technical support and maintenance, including:

  1. typical operational tasks like log cleaning, cron tasks’ checking
  2. updates, upgrades
  3. security patches
  4. new enhancements

Please visit our Technical Support page.

Digideo brings deep expertise in helping businesses scale and grow their eCommerce operations with solutions tailored to clients’ needs.

We provide:

– Magento eCommerce consultancy to help with strategy and growth

– Data-driven insights for optimizing business performance – SEO, sales, abandoned carts

– Full-cycle support from platform setup to growth acceleration

The Problems We Solve

Problem 1: Technical eCommerce Challenges

Running an eCommerce business on Magento can feel overwhelming, especially for companies without a dedicated technical team. From site crashes to inefficient integrations with CRMs and marketing tools, companies can lose sales and face frustrated customers.

– End goal: A seamless, fully operational eCommerce platform that runs smoothly and efficiently, allowing you to focus on growing your business, not fixing tech issues.

Problem 2: Inefficient Manual Processes

Many eCommerce businesses struggle with manual workflows, spending hours on repetitive tasks like managing customer interactions or marketing campaigns. This can lead to inefficiencies, lost opportunities, and slower growth.

– End goal: Full automation of repetitive tasks, freeing up time for business owners and employees to focus on high-impact initiatives like customer acquisition and product development.

Problem 3: Lack of a Clear Growth Strategy

Without a clear eCommerce strategy, businesses often hit a plateau, unable to scale beyond a certain point.

– End goal: A customized, data-driven growth strategy that increases sales, boosts conversions, and strengthens customer loyalty.

Reasons Why Potential Customers Should Trust Digideo.co

  • Proven Track Record

Digideo has successfully helped numerous businesses build, optimize, and scale their eCommerce platforms. Please look at our portfolio and testimonials

  • Specialized Expertise

The team’s deep expertise in Magento, eCommerce consultancy, and marketing automation makes Digideo a reliable partner for companies seeking specialized services.

  • Transparent Processes

By being clear about the steps involved in each project, the costs, and the expected outcomes, Digideo fosters trust. Clients can feel confident knowing what they are getting and that there will be no hidden surprises.

We’ve worked with ca. 50 Magento stores of all shapes and sizes, across different industries and types of projects ( 100 – 300,000 products). In addition to consulting for migrating/upgrading to Magento, I also provide a consultancy and guidance around generally getting more from the platform in terms of the native feature-set, extensions, and integrating with third parties, especially CRMs, ERP ( like Zoho Inventory, Sage 50/100, Agile CRM, Salesforce), marketing automation tools ( Mailchimp, Zoho CRM, Salesmanago, Agile CRM, Sumo, Nosto), planning large pieces of development work and helping to manage the project. I also help with requirements gathering and running RFPs.

Urszula Urban,

Managing Director

Our chosen projects

Migration to AWS

Migration to AWS

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Salesforce to Zoho CRM migration

Salesforce to Zoho CRM migration

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Conway Shield online shopDigideo

Conway Shield rebranding and theme change

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