Ecommerce Statistics in 2024

E-commerce is changing all the time. Recently it has slower increase year by year in volumes and profits, but it is still a good type of business or channel for the established business.

If you plan to choose the platform or IT provider, such type of statistics can be very useful for the analysis.

Overview of statistics on ecommerce:

Global ecommerce revenue is projected to reach $8.1 trillion by 2026.
There are 32.7 million ecommerce stores globally, 39% in the U.S.
There are 218.8 million online shoppers in the U.S., 2.4 billion globally.
Avg. ecommerce conversion rate is 1.72%, cart abandonment rate 71.98%, and return rate 16.5%.
Top reasons for shopping online are lower prices (30%), convenience (22%), and free shipping (11%).
89% of consumers check reviews before purchases, 56% start from Amazon.
Mobile accounts for 59.9% of global ecommerce revenue, desktop 37.5%.
Digital wallets account for 49% of global ecommerce sales, credit cards 21%.
Ecommerce email marketing returns on average $45 for every $1 spent.

1. Ecommerce revenue in the U.S. is projected to reach $1.7 trillion by 2026.

According to Insider Intelligence U.S. ecommerce statistics (2022), ecommerce revenue in the U.S. is projected to reach $1.7 trillion by 2026.

U.S.	2022	2023	2024	2025	2026
Retail Ecommerce Sales	$1.050 T	$1.177 T	$1.322 T	$1.486 T	$1.672 T
% of Ecommerce Sales Growth	9.4%	12.1%	12.3%	12.4%	12.5%

*Sales numbers are in USD.

In 2023, the ecommerce revenue in the U.S. is projected to grow 12.1% and reach $1.18 trillion.

The projected ecommerce growth rate in the U.S. will be just over 12% until 2026, while the global growth rate will stay in the high single digits.

2. Global ecommerce growth dropped to single digits for the first time in 2022.

According to Insider Intelligence ecommerce sales statistics, for the very first time, global ecommerce growth dropped to single digits in 2022.

Ecommerce	2022	2023	2024	2025	2026
Global Sales Growth	9.7%	10.4%	9.6%	8.9%	8.2%
U.S. Sales Growth	9.4%	12.1%	12.3%	12.4%	12.5%

This deceleration is especially notable because, since 2010, worldwide ecommerce sales growth had always been over 20% per year.

In 2023, global ecommerce sales are expected to grow by 10.4% and in the high single digits again until 2026.

In 2023, U.S. ecommerce sales are expected to grow by 12.1% and stay over 12% until 2026.

3. There are 26 million ecommerce stores globally, 50% in the U.S.

According to BuiltWith global ecommerce statistics (2024), there are 26 million ecommerce stores globally.

Rank	Country	% of Stores	Ecommerce Stores
Total	Worldwide	100%	26,036,575
#1	United States	50%	13,028,882
#2	United Kingdom	4.8%	1,270,759
#..	Poland	2%	212,081

*Percentages do not round up to 100, as only top countries are listed.

About 50% (13 million) of all ecommerce stores in the world are in the U.S.

About 1.4 million (4%) ecommerce stores in the U.K., 813 thousand (2%) in Brazil, and 802 thousand (2%) in Germany.

Shopify is the most popular ecommerce platform in the world.

According to BuiltWith ecommerce software statistics, Shopify is the most popular ecommerce platform in the world, making up 17.75% (4.4 million) of all ecommerce stores ( data from 03-2024) – 26,036,575

Platform	% of U.S.	U.S. Stores	% of Global	Global Stores
Shopify	62%	2,858,269	17.70%	4,609,260
Wix	61%	1,866,950	11.68%	3,041,333
WooCommerce	46%	1,470,579	12.28%	3,198,239
Prestashop	21.25%	48,272	0.87%	227,116
Magento	32.80%	42,037	0.49%	128,064
BigCommerce	74,5%	31,151	0.16%	41,814
Magento Enterprise	38.7%	1,541	0.015%	3,987

The second most popular ecommerce platform in the world is WooCommerce, making up 12.28 % (3.2 million) of all ecommerce stores.

The third most popular ecommerce platform in the world is Wix, making up 11.68% (3 million) of all ecommerce stores. This platform lost almost 1 mln shops in 2023.