A few years ago, I got a useful checklist for marketers who frequently send newsletters and emails.

I prepared my email-sending checklist some time ago. Now, I would like to share it with you.

As the authors mentioned – We’re human. We all make mistakes. Sometimes, these mistakes are more fixable than others and won’t negatively impact your brand. Other times, you’re not so lucky.

Every email—even pre-tested templates—should be tested before every send to avoid errors.

You will find many checkpoints before pushing the “send” button here.

The Email Marketing Checklist

guides you through the steps of creating great emails and gives you tips for avoiding common email mistakes.

It covers how to:

1. Define your goals and audience
2. Optimize your inbox view
3. Craft your content
4. Optimize your design
5. Get your email delivered

Recently I got many questions about deliverability of emails.

Many clients claim that their newsletters are not delivered at all. This topic is really difficult.

Mailchimp or Getresponse are reliable providers for sending your email.

You can use their testing tools or an external party, for example – http://mxtoolbox.com/deliverability

Many factors can remove your newsletter from your subscriber mailbox – for example:

• anti-spamming options on their hosting provider
• black listing
• correctness of HTML
• and many other factors

I also read another post from Mailchimp, and they suggested testing and testing your email sending.

It can be many factors.

I also suggest dividing the sending of regular, non-personalized emails into small batches of 1000 pcs and starting to use marketing automation tools that have many nice features built in.

For example, you can send your email to your subscriber at the most convenient time for him based on his history of opening and clicking your newsletters. This allows you to send emails at the most convenient time and not mark them as spam.

If you need help with it, just let me know.