Google Analytics 4 ecommerce tracking

A typical ecommerce implementation measures any of the following actions – from Google Support:

• Select an item from a list
• View item details
• Add/remove a product from a shopping cart
• Initiate the checkout process
• Make purchases or refunds
• Apply promotions

Analytics conversions have been renamed “key events”

Key events in Google Analytics measure the interactions most important to your business. For example, you could mark an important event like a purchase or newsletter subscription as a key event. This will appear as a key event metric in Analytics reports.

Conversions can be created from key events to help measure and optimize your ad campaigns. These conversions are shared between Google Ads and Google Analytics for consistent reporting and are eligible for bidding in Google Ads.

Here’s what you’ll see in Analytics reports and settings:

• An event measures a specific behavioral interaction on your website or app.
• A key event is an event that you mark as important to your business. Key events appear in Analytics reports but aren’t directly eligible for reporting or bidding in Google Ads.
• A conversion created from an Analytics key event is eligible for reporting and bidding in Google Ads and also appears in Analytics Advertising reports.

In the future, the Advertising section of Analytics will include new features for advertisers, including additional conversion reporting and tools.

This is an example of key events tracked in the Magento 2 online shop with a Welt GA4 plugin.