Tag Archive for: ecommerce

5 Fraud Detection AI Apps for E-commerce

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Estimated reading time: 13 minutes

  • 5 Fraud Detections AI apps for eCommerce

    blank

The landscape of e-commerce fraud detection AI apps is constantly evolving. Before selecting a solution, it is crucial to conduct thorough research and consider your specific business needs. Consulting with industry experts or cybersecurity professionals can also provide valuable insights.

Fraud detection is a critical component of e-commerce security.

AI-powered applications enhance the ability to identify and prevent fraudulent activities in real-time. Here are five prominent fraud detection AI apps used in e-commerce:

1. FraudLabs Pro

FraudLabs Pro uses machine learning and comprehensive fraud detection tools to identify and prevent fraudulent transactions. It evaluates various parameters, such as IP address, email address, and device information, to assess transaction risk.

Key Features:

– Risk Scoring: This feature provides a risk score based on various factors, allowing merchants to set custom thresholds for fraud prevention. – Real-Time Analysis: Analyzes transactions in real-time to identify suspicious activities quickly. – Fraud Rules: Customizable fraud detection rules and filters based on merchant preferences.

Supported platforms:

• OpenCart • Shopify • WooCommerce • WHMCS • Magento • PrestaShop • BigCommerce • AbanteCart • CSCart • CubeCart • LiteCart • VirtueMart

Pros:

– Easy integration with popular e-commerce platforms. – Extensive fraud detection features, including geo-location and email validation.

Cons:

– Fraud rules may require fine-tuning to reduce false positives.

2. Kount

Kount leverages AI and machine learning to provide advanced fraud detection and prevention solutions. Its platform uses data analytics and behavioral insights to detect and mitigate fraudulent activities. It charges – $0.07 per transaction for the Essential Plan.

Key Features:

– AI-Powered Risk Detection: Uses machine learning algorithms to analyze transaction patterns and identify anomalies. – Omni-Channel Protection: Protects against fraud across various channels, including web, mobile, and in-store. – Customizable Rules: Merchants can create custom fraud detection rules tailored to their needs.

Pros:

– Comprehensive fraud protection across multiple sales channels. – Robust analytics and reporting features.

Cons:

– Can be expensive for smaller businesses.

3. Sift

Sift provides a fraud prevention platform powered by AI machine learning that adapts to emerging threats. It analyzes user behavior and transaction data to detect and prevent fraudulent activities. Protect Every Transaction with Trillions of Insights Sift’s Global Data Network of 1T annual events protects $325B annually across 700+ leading brands. Their AI-powered platform eliminates emerging threats before they impact revenue and builds trusted, seamless customer experiences that improve loyalty and lifetime value.

Key Features:

– Behavioral Analysis: Monitors user behavior and interactions to identify suspicious patterns. – Global Threat Intelligence: Leverages a global data network to detect emerging fraud trends. – Automated Decision-Making: Automatically flags and blocks suspicious transactions.

Pros:

– Advanced AI-driven behavioral analysis. – Comprehensive global threat intelligence network.

Cons:

– The platform’s complexity may require a learning curve for new users.

Rising Account Takeover Attacks

The average ATO attack rate saw a significant 24% increase across the Sift Global Network in Q2 2024 compared to the same period in 2023, rising from 2.9% to 3.6%. This surge continues as ATO attacks have steadily climbed in recent years. Notably, this follows a staggering 354% year-over-year increase in Q2 2023, underscoring the persistent and growing threat of ATOs. 

4. Signifyd – Magento prefered fraud detection AI app

Signifyd offers a fraud prevention solution that uses machine learning and big data to prevent fraud. It analyzes various factors to assess transaction risk and provides chargeback protection. The service is integrated into Magento 2, and many online shops use it.

Key Features:

– Fraud Protection Guarantee: Offers financial protection against fraudulent chargebacks. – Machine Learning Models: Utilizes advanced machine learning models to detect fraud. – Customer Insights: Provides insights into customer behavior to enhance fraud detection.

Pros:

– Chargeback protection reduces merchants’ financial risk. – Easy integration with e-commerce platforms.

Cons:

– The cost may be a consideration for small to medium-sized businesses.

5. Riskified

Riskified uses AI and machine learning to offer fraud prevention and chargeback protection. The platform focuses on providing accurate fraud detection while ensuring a seamless customer experience.

Key Features:

– AI-Driven Fraud Detection: Uses machine learning algorithms to identify and mitigate fraudulent transactions. – Chargeback Guarantee: Provides chargeback protection and reimbursement for approved transactions. – Customer Experience Optimization: Balances fraud prevention with a smooth checkout process.

Pros:

– Chargeback protection and reimbursement. – Advanced AI-driven fraud detection with a focus on customer experience.

Cons:

– It may have higher costs than other solutions. AI-powered fraud detection apps are crucial in safeguarding e-commerce transactions by leveraging advanced algorithms and data analytics. These five apps—FraudLabs Pro, Kount, Sift, Signifyd, and Riskified—offer a range of features and benefits to help merchants detect and prevent fraudulent activities. Choosing the right solution depends on the business size, budget, and specific fraud prevention needs. By integrating these AI tools, e-commerce businesses can enhance their security, protect their revenue, and provide a safer shopping experience for their customers.

When choosing a fraud detection solution, consider the following factors:

  • Your business size and needs: Smaller businesses may benefit from more straightforward solutions, while larger companies may require more advanced features.
  • Your budget: Consider the cost of the solution, including any additional fees or charges.
  • The level of customization you need: Some solutions offer more customization options than others.
  • The level of support you need: Consider the level of customer support and technical assistance available.

You can choose the best fraud detection solution for your e-commerce business by carefully evaluating these factors.

Contact us for a new project Book a consultation

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5 Fraud Detection AI Apps for E-commerce

, , ,

Estimated reading time: 13 minutes

  • 5 Fraud Detections AI apps for eCommerce

    blank

The landscape of e-commerce fraud detection AI apps is constantly evolving. Before selecting a solution, it is crucial to conduct thorough research and consider your specific business needs. Consulting with industry experts or cybersecurity professionals can also provide valuable insights.

Fraud detection is a critical component of e-commerce security.

AI-powered applications enhance the ability to identify and prevent fraudulent activities in real-time. Here are five prominent fraud detection AI apps used in e-commerce:

1. FraudLabs Pro

FraudLabs Pro uses machine learning and comprehensive fraud detection tools to identify and prevent fraudulent transactions. It evaluates various parameters, such as IP address, email address, and device information, to assess transaction risk.

Key Features:

– Risk Scoring: This feature provides a risk score based on various factors, allowing merchants to set custom thresholds for fraud prevention. – Real-Time Analysis: Analyzes transactions in real-time to identify suspicious activities quickly. – Fraud Rules: Customizable fraud detection rules and filters based on merchant preferences.

Supported platforms:

• OpenCart • Shopify • WooCommerce • WHMCS • Magento • PrestaShop • BigCommerce • AbanteCart • CSCart • CubeCart • LiteCart • VirtueMart

Pros:

– Easy integration with popular e-commerce platforms. – Extensive fraud detection features, including geo-location and email validation.

Cons:

– Fraud rules may require fine-tuning to reduce false positives.

2. Kount

Kount leverages AI and machine learning to provide advanced fraud detection and prevention solutions. Its platform uses data analytics and behavioral insights to detect and mitigate fraudulent activities. It charges – $0.07 per transaction for the Essential Plan.

Key Features:

– AI-Powered Risk Detection: Uses machine learning algorithms to analyze transaction patterns and identify anomalies. – Omni-Channel Protection: Protects against fraud across various channels, including web, mobile, and in-store. – Customizable Rules: Merchants can create custom fraud detection rules tailored to their needs.

Pros:

– Comprehensive fraud protection across multiple sales channels. – Robust analytics and reporting features.

Cons:

– Can be expensive for smaller businesses.

3. Sift

Sift provides a fraud prevention platform powered by AI machine learning that adapts to emerging threats. It analyzes user behavior and transaction data to detect and prevent fraudulent activities. Protect Every Transaction with Trillions of Insights Sift’s Global Data Network of 1T annual events protects $325B annually across 700+ leading brands. Their AI-powered platform eliminates emerging threats before they impact revenue and builds trusted, seamless customer experiences that improve loyalty and lifetime value.

Key Features:

– Behavioral Analysis: Monitors user behavior and interactions to identify suspicious patterns. – Global Threat Intelligence: Leverages a global data network to detect emerging fraud trends. – Automated Decision-Making: Automatically flags and blocks suspicious transactions.

Pros:

– Advanced AI-driven behavioral analysis. – Comprehensive global threat intelligence network.

Cons:

– The platform’s complexity may require a learning curve for new users.

Rising Account Takeover Attacks

The average ATO attack rate saw a significant 24% increase across the Sift Global Network in Q2 2024 compared to the same period in 2023, rising from 2.9% to 3.6%. This surge continues as ATO attacks have steadily climbed in recent years. Notably, this follows a staggering 354% year-over-year increase in Q2 2023, underscoring the persistent and growing threat of ATOs. 

4. Signifyd – Magento prefered fraud detection AI app

Signifyd offers a fraud prevention solution that uses machine learning and big data to prevent fraud. It analyzes various factors to assess transaction risk and provides chargeback protection. The service is integrated into Magento 2, and many online shops use it.

Key Features:

– Fraud Protection Guarantee: Offers financial protection against fraudulent chargebacks. – Machine Learning Models: Utilizes advanced machine learning models to detect fraud. – Customer Insights: Provides insights into customer behavior to enhance fraud detection.

Pros:

– Chargeback protection reduces merchants’ financial risk. – Easy integration with e-commerce platforms.

Cons:

– The cost may be a consideration for small to medium-sized businesses.

5. Riskified

Riskified uses AI and machine learning to offer fraud prevention and chargeback protection. The platform focuses on providing accurate fraud detection while ensuring a seamless customer experience.

Key Features:

– AI-Driven Fraud Detection: Uses machine learning algorithms to identify and mitigate fraudulent transactions. – Chargeback Guarantee: Provides chargeback protection and reimbursement for approved transactions. – Customer Experience Optimization: Balances fraud prevention with a smooth checkout process.

Pros:

– Chargeback protection and reimbursement. – Advanced AI-driven fraud detection with a focus on customer experience.

Cons:

– It may have higher costs than other solutions. AI-powered fraud detection apps are crucial in safeguarding e-commerce transactions by leveraging advanced algorithms and data analytics. These five apps—FraudLabs Pro, Kount, Sift, Signifyd, and Riskified—offer a range of features and benefits to help merchants detect and prevent fraudulent activities. Choosing the right solution depends on the business size, budget, and specific fraud prevention needs. By integrating these AI tools, e-commerce businesses can enhance their security, protect their revenue, and provide a safer shopping experience for their customers.

When choosing a fraud detection solution, consider the following factors:

  • Your business size and needs: Smaller businesses may benefit from more straightforward solutions, while larger companies may require more advanced features.
  • Your budget: Consider the cost of the solution, including any additional fees or charges.
  • The level of customization you need: Some solutions offer more customization options than others.
  • The level of support you need: Consider the level of customer support and technical assistance available.

You can choose the best fraud detection solution for your e-commerce business by carefully evaluating these factors.

Contact us for a new project Book a consultation

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Creating a Customized Checkout Experience in Magento 2 with Aheadworks One Step Checkout

Estimated reading time: 11 minutes

In today’s competitive e-commerce landscape, providing a seamless and efficient checkout experience is crucial for converting visitors into customers and reducing cart abandonment rates. Magento 2, one of the leading e-commerce platforms, offers extensive customization options, and integrating a specialized solution like Aheadworks One Page Checkout can significantly enhance this process. In this article, we’ll explore how to create a customized checkout experience in Magento 2 using Aheadworks One Page Checkout, detailing the benefits, features, and implementation process.

1. Why Focus on the Checkout Experience?

A streamlined checkout process is essential for: – Reducing Cart Abandonment: A complex or lengthy checkout process can lead to cart abandonment. Simplifying it helps to retain customers. – Increasing Conversion Rates: A user-friendly checkout experience can improve conversion rates by making purchasing quicker and more intuitive. – Enhancing Customer Satisfaction: A smooth and efficient checkout process contributes to overall customer satisfaction and encourages repeat purchases.

2. Introducing Aheadworks One Page Checkout

Aheadworks One Page Checkout is a powerful extension that enhances the default Magento 2 checkout experience. It consolidates all checkout steps into a single page, reducing friction and improving usability.

Key Features:

– Single Page Layout: All checkout steps are displayed on a single page, minimizing the need for customers to navigate through multiple pages. – Customizable Fields: Admins can customize checkout fields to capture only the necessary information, improving the user experience. – Responsive Design: The extension is optimized for mobile devices, ensuring a smooth checkout experience across all screen sizes. – Real-Time Validation: Immediate validation of entered data helps to reduce errors and ensure accuracy. – Flexible Payment and Shipping Options: Easily integrate with various payment gateways and shipping methods, providing customers with multiple choices.

Aheadworks One Step Checkout Page - Conway Shield
Aheadworks One Step Checkout page - Conway Shield

3. Benefits of Using Aheadworks One Page Checkout

Enhanced User Experience

By consolidating the checkout process into a single page, customers can complete their purchases more quickly and with less effort. The clean and intuitive interface reduces confusion and improves overall satisfaction.

Reduced Cart Abandonment

A simplified checkout process minimizes the chances of cart abandonment. Fewer steps and a more straightforward layout encourage customers to complete their purchases. There are two reports which provide detailed information and statistics for your analysis.

Increased Conversion Rates

Streamlining the checkout process can lead to higher conversion rates. A one-page checkout is efficient and helps keep customers engaged and less likely to abandon their carts.

Customizable and Scalable

Aheadworks One Page Checkout offers extensive customization options, allowing businesses to tailor the checkout experience to their needs. It also scales with your company, accommodating growth and changes in requirements.

  1. Purchase and Download: Obtain the Aheadworks One Page Checkout extension from the Aheadworks website.
  2. Upload Files or run the composer command per your chosen version: Upload the extension files to your Magento 2 instance using an FTP client or Magento’s file management tools. You can also use composer commands.
  3. Install Extension: Run the Magento 2 command line interface (CLI) to install the extension:

bash bin/magento module:enable Aheadworks_OnePageCheckout bin/magento setup:upgrade bin/magento setup:di:compile bin/magento setup:static-content:deploy

  1. If you are installing an extension from Aheadworks for the first time, you need to add our composer repository to your Magento store:

Login to your ssh console and navigate to your store folder:

cd path_to_the_store_root_folder

Run the following command:

composer config repositories.aheadworks composer https://dist.aheadworks.com/

Upon successful execution of the command, you can use the composer to install the extensions. To install the extension: 2. Login to your SSH console and navigate to your store folder:

cd path_to_the_store_root_folder

3. Run the following command to install the latest version of the extension:

composer require aheadworks/module-onestepcheckout

if you need to install a specific version, run this command:

composer require aheadworks/module-onestepcheckout:
 
composer update aheadworks/module-onestepcheckout

Updater per version:

composer require aheadworks/module-onestepcheckout:

Run the following commands to upgrade, deploy, and clean the cache.

php bin/magento setup:upgrade --keep-generated 
php bin/magento setup:static-content:deploy 
php bin/magento cache:clean
  1. Access Admin Panel: Log in to the Magento 2 admin panel.
  2. Navigate to Configuration: Go to `Stores` > `Configuration` > `Sales` > `Checkout` > `One Page Checkout`.
  3. Configure Settings: You can adjust the settings to match your business needs, such as enabling/disabling fields, customizing the layout, and setting up payment and shipping methods.
  1. Customize Fields: Use the extension’s configuration options to add, remove, or modify checkout fields according to your requirements.
  2. Design and Layout: Adjust the design and layout settings to match your store’s branding and provide a cohesive user experience.
  3. Testing: Thoroughly test the checkout process to ensure that all functionalities work as expected and that there are no issues with data entry or validation.

Aheadworks One Step Checkout fields configuration Aheadworks one step checkout custom fields

  1. Final Review: Conduct a final review of the checkout process to ensure everything is working correctly.
  2. Launch: Make the new checkout experience live on your Magento 2 store.
  3. Monitor Performance: Track the performance of the new checkout process, including conversion rates and customer feedback, to ensure it meets your business objectives.

Configure Google Analytics features of Enhanced Ecommerce to gather more insights about your checkout performance. How do you view the Enhanced Google Analytics Ecommerce Report for the Magento One Page Checkout? To get started with Enhanced Ecommerce reports, follow these steps:

  • Sign in to your Analytics account.
  • Select the desired view.
  • Click Reports.
  • Select Conversions → Ecommerce.

Moreover, the Checkout Behavior Analysis Report allows you to track user behavior throughout the checkout process. The informative visualization of the checkout flow allows you to see how many users move from one step to another or leave the site at one stage or another.

4. Best Practices for a Successful Checkout Experience

Keep It Simple

Focus on minimizing the number of fields and steps in the checkout process. Ask for only essential information to avoid overwhelming customers.

Provide Clear Instructions

Ensure that instructions and error messages are clear and easy to understand. Real-time validation helps customers correct mistakes promptly.

Optimize for Mobile

Ensure that the checkout process is fully optimized for mobile devices, providing a seamless experience for customers on smartphones and tablets.

Offer Multiple Payment and Shipping Options

Provide a range of payment methods and shipping options to cater to different customer preferences and increase convenience. Conway Shields uses USPS, UPC, and local pickup.

 

Test Regularly

Test the checkout process regularly to identify and resolve any issues. Gather feedback from customers to continuously improve the experience. This extension has also two reports

Security

Add Google Recaptcha and security seal. It is also very common to add fraud detection tools. One of them, Signifyd, is built in Magento 2.

Checkout page - Conway Shield - Google Recaptcha

Conclusion

Implementing Aheadworks One Page Checkout in Magento 2 can significantly enhance the checkout experience for your customers. By simplifying the process, reducing cart abandonment, and increasing conversion rates, this extension provides a valuable solution for improving your e-commerce store’s performance. Follow the steps outlined in this article to effectively integrate and customize the extension and leverage best practices to ensure a successful and user-friendly checkout experience.

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Google Analytics 4 Ecommerce measurement

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Google Analytics 4 ecommerce tracking

Many carts like Shopify, Magento 2 or Woocommerce have great plugins which you can easily enable the ecommerce tracking.

For other apps it is a little bit complicated than it used to be in the Universal Analytics.

Google suggests to use Google Tag Manager for adding ecommerce measurement.

Actually it is true and we modify tags there.

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Ecommerce Statistics in 2024

E-commerce is changing all the time. Recently it has slower increase year by year in volumes and profits, but it is still a good type of business or channel for the established business.

If you plan to choose the platform or IT provider, such type of statistics can be very useful for the analysis.

Read more
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Digital chain in e-commerce 2024

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Estimated reading time: 34 minutes

The digital chain of e-commerce 2024 includes the following elements: Digital commerce sells goods and services via the Internet, mobile networks, and commerce infrastructure. It includes all activities that support these transactions, including people, processes, and technologies to execute the digital offering. Marketing and customer experience includes dedicated B2B /B2C marketing, lead to revenue or marketing automation activities, including people, processes, and technologies to execute the activities of the development of targeted content, analytics, promotion, pricing, customer acquisition and retention, and customer experience at all touchpoints throughout the customer buying journey b2b ecommerce sales prediction

(Source: Forester Research)

International commerce includes all activities to grow the digital business internationally, including people, processes, and technologies to extend digital commerce globally or in dedicated regions. b2b ecommerce sales

(Source: Forester Research – https://www.digitalcommerce360.com/article/global-ecommerce-sales/)

B2B business collaboration aims to boost digital purchases, e-procurement, and services between customers and companies. At its core, this involves the digitization of the actual sales process. e-procurement process Omni-channel commerce is about the classic omnichannel (online/offline) offering customers a seamless customer experience via every channel as well as the integration of new channels such as digital marketplaces ( so popular in small business e-commerce, like eBay, Amazon, Walmart, Aliexpress) Field sales and service integrates field sales and service into digital commerce, like mobile devices, apps, or tools to offer customers added digital value. It also means integrating sales activities of various channels in a holistic process geared to the customer journey. A great example is the Pipedrive or POS apps on iPads/Smartphones that can be taken to trade shows and simple client premises. POs ecommerce

Connected commerce is the linking of digital devices (Alexa, mobil, IoT, smart devices, etc.) and technologies (IoT, voice commerce, car commerce, etc.) to create new value chains, purchasing options and service experiences. I am surprised that even a washing machine can be added to this network. After sales portals affect all company services in terms of service and support. The services range from the classic “My Account” functionalities, booking a service technician, FAQs, product manuals and personal advice via chat. After sales portals bundle all online and offline services of a company in one central place. They can be easily integrated with CRM, online shop and other solutions ( please look at Zoho One) zoho one 40+ apps Digital customer portals are where all come together – the whole customer journey along the complete customer lifecycle, and all channels are mapped in one place. Through such a portal, companies fully leverage digital touchpoints to provide their customers with seamless experiences and generate insights that enable them to improve their operations or facilitate the efficient management of supplier relationships. A good example is the Procter & Gamble everyday portal ( I was a part of the team that started this program in 2011). everyday me

Just in March 2018, Instagram introduced the shoppable post option, which facilitated the purchase of the product directly from the app. This involved redirecting the Instagram user to the brand’s website, where he or she sometimes needed to register or create a new account. This step could be quite exhausting for many users over a longer period of time (imagine a situation where the user wants to buy something from three different online stores and has to register in each). Instagram responded perfectly to this problem, and the platform’s movement seems very natural.  There’s no need to click on a retailer’s website to purchase. The app introduced an amazing new feature – Instagram Shopping.

Instagram Shopping. How does it work?

Open your shop by completing the set-up process below in Commerce Manager.

  • Review our Commerce Eligibility Requirements to ensure you sell eligible products and comply with our policies, like our commerce policies, terms of use, community guidelines, and more.
  • Make sure your business has its own website domain. Your shop must contain product listings that are available for direct purchase from your business’s website, and you must represent the store or website associated with the domain provided.
  • Check to see if you are in a supported market.
  • Confirm that your Instagram profile is a business or creator account. You must connect it to a Facebook Page if you plan to sell on Instagram and Facebook.
  • If you don’t have one already, set up a Business Manager account. You’ll need a Business Manager account to set up your shop in Commerce Manager. Business Manager lets you manage your ad accounts, your pages, and the people who might be working on them.
  • You can choose to onboard onto Instagram Shopping by setting up your shop in Commerce Manager or a supported platform. Or, you can get started directly within the Instagram app.
  • First, choose how you want your customers to complete their purchase by selecting a checkout method.
  • Next, choose your sales channels by selecting whether to have your shop on Instagram, Facebook, or both.
  • Add products to your shop by connecting your existing product catalog or by creating a new one.
  • Finally, review your shop, then submit it to Instagram for review!

After viewing a product from a brand’s shopping post, the user sees a “Shop now” button. The only thing he has to do before closing the basket is select the size or color, and then he automatically proceeds to payment without even leaving the Instagram app. What Is Instagram Shopping The most demanding step for the user is the first, as he must enter personal data such as name, email, billing information, and shipping address. This data will be remembered so that every next transaction is extremely fast. When you see a product that you love, you can now buy it without leaving the app. Social commerce has never been so easy!

Instagram Shopping – Simple. Convenient. User friendly.

Instagram has dramatically shortened buyers’ journey from product discovery to purchase. The entire path from getting inspired to getting the item will be much easier and faster. This can be a crucial step in decreasing the mobile gap in eCommerce. Moreover, there is a massive difference between the number of people using traditional eCommerce sites and social media platforms. Research says that we usually spend about 142 minutes daily on social media, whereas we spend only 8 to 10 minutes in online stores. While browsing social media for hours, the user can simultaneously make a quick purchase without expending additional energy… This seems like it might be killing our wallets, but it’s a dream situation for retailers and companies. It is another sales channel for omnichannel eCommerce that is a part of digitizing company touchpoints and sales channels.

Intershop-B2B-ecommerce-report 2019

Investment in the digitization of sales and service processes in B2B

continues to be huge – with respondents’ organizations investing €1.54 million on average in the financial year 2017. In the financial year 2019, this is expected to grow to €1.79 million. This considerable and increasing financial commitment illustrates the importance of digitization strategies. In short, empowering organizations by connecting processes and channels as well as growing reach and market share has become a priority. I recently read a report: Forbes insights: The New Rules of Customer Engagement This another example of digitization in loyalty and brand awareness programs. It shows the data that most huge companies use AI for their interactions with consumers, chats, chat bots, analytics, customization and personalization. Regardless of the levels of digital maturity respondents agree that C-level commitment is crucial.

eCommerce

There is work to do when it comes to the strategy for e-commerce in B2B. Digital masters are twice as likely to report a fully implemented strategy (82%). It´s fair to assume, they will not rest on the achieved results, but are working on options to push ahead. Organizations report that business processes had to be optimized (28%) and/or quality of data (28%) had to be overcome by their organizations to digitize their sales and services. With just under three in 10 respondents (29%) almost surprisingly few report that their internal organizational structure had to be changed. Greater efficiencies (42%), however, indicate that the efforts are well worthwhile. All the fields of e-commerce require improvement – with less than one in six (15%) saying their organizations’ digitized sales and services require no improvement. Clearly, there is still room for optimization throughout B2B organizations, especially by digital newcomers who trail digital masters by, on average, 20%. This again points to the fact that the gap keeps widening between fast movers and late adaptors, strongly calling for their sense of urgency. challenges-in-optimizing-B2B-sales-and-services-2019 Summarizing

  • Digital chain in eCommerce is changing all the time. It integrates more and more processes and channels.
  • The most important is to introduce a smart strategy for this chain and its adjustments of constantly changing environment.
  • B2B can implement similar solution what already exists in B2C companies, especially CRM and marketing automation, AI solutions that are built-in feature in most CRMs nowadays.
  • You need to learn and fast adapt these solutions and test them in an efficient way before the introduction to your customers, because trust and engagement are really important for all customer generations.
  • Marketplaces, omnichannel solutions and social media ecommerce are now a standard sales channel.  The competition is growing and learning very fast.
  • The companies invest more and more in digital solutions. This is what I see in Poland now – 12.6% more investments ( June 2019)

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How to deliver an e-commerce project

,

Estimated reading time: 6 minutes

Successfully delivering an e-commerce project is not an easy task. E-commerce project management is complicated and involves many potential challenges.

We have worked on several e-commerce projects in the last couple of years, and my client’s complexity was always difficult to understand.

We had to start with education and some initial planning first.

Very often, we get an inquiry that our potential client wants to have an online shop:

  1. he has an xxx budget, but
  2. there is no list of requirements – “please tell me what I need and what the best solution is for me.”
  3. only it should look beautiful and professional.
  4. it should have this and this payment gateway and this and this shipping method
  5. it has to be done in 1-2 months

There are some elements you need to consider once you decide to invest your time and money in a new online shop:

  1. Project planning and resourcing
  2. Stakeholder support and managing expectations
  3. Defining requirements, including integrations with CRM, ERP, marketing automation tools, and AI
  4. Supplier selection and service levels of support ( very often missed)

Consumers do not tolerate lousy web experiences anymore. You have to do it in the right way.

e-commerce

Small and medium businesses’ online shops

There will always be many constraints: time, money, and capacity. However, small businesses are the most flexible and adaptive to environmental changes.

The main problem is choosing the best platform and solution. Such a medium should be prepared for at least two years of operation.

Why?

  1. Hundreds of solutions can be used here.
  2. The solution should be flexible and adaptable to new conditions like social commerce, and POS sales
  3. start-ups don’t know what to expect from the solution, what basic features should be implemented
  4. It is difficult to migrate to a new platform from time to time and predict an increase in sales in the next 1-2 years.

Digideo helps analyze e-commerce solutions and propose the best one.

The next step is to choose the right supplier. You need to prepare the evaluation list with some essential points: secure, experienced, professional, reliable, registered, no debt, international, local, global, with support 24/7, days or not, etc.

Why is it so important? Our experience shows that many unreliable suppliers and freelancers can hurt your business. Recently, we helped our clients to fix security gaps and backdoors left by such developers.

Please remember that this is an insecure and dangerous situation for your customers. Someone can steal their credit card numbers and personal data.

Client-side professionals can play a significant role in the whole process:

  1. Find the right supplier for your business
  2. Manage internal expectations and set realistic expectations
  3. Deliver on time and on budget
  4. Deliver a return on investment – yes, it is a massive investment of time

Now we can start the project:

  1. collect requirements
  2. setting a project plan
  3. managing project

Supplier-side professionals play a crucial role during the whole project:

  1. Building credibility through a more customer-centric approach
  2. Reducing client churn, increase customer retention
  3. Delivering on time and budget

We help with all these steps. Please look at our project management offer.


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