Tag Archive for: web consultancy

How to deliver an e-commerce project

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Estimated reading time: 6 minutes

Successfully delivering an e-commerce project is not an easy task. E-commerce project management is complicated and involves many potential challenges.

We have worked on several e-commerce projects in the last couple of years, and my client’s complexity was always difficult to understand.

We had to start with education and some initial planning first.

Very often, we get an inquiry that our potential client wants to have an online shop:

  1. he has an xxx budget, but
  2. there is no list of requirements – “please tell me what I need and what the best solution is for me.”
  3. only it should look beautiful and professional.
  4. it should have this and this payment gateway and this and this shipping method
  5. it has to be done in 1-2 months

There are some elements you need to consider once you decide to invest your time and money in a new online shop:

  1. Project planning and resourcing
  2. Stakeholder support and managing expectations
  3. Defining requirements, including integrations with CRM, ERP, marketing automation tools, and AI
  4. Supplier selection and service levels of support ( very often missed)

Consumers do not tolerate lousy web experiences anymore. You have to do it in the right way.

e-commerce

Small and medium businesses’ online shops

There will always be many constraints: time, money, and capacity. However, small businesses are the most flexible and adaptive to environmental changes.

The main problem is choosing the best platform and solution. Such a medium should be prepared for at least two years of operation.

Why?

  1. Hundreds of solutions can be used here.
  2. The solution should be flexible and adaptable to new conditions like social commerce, and POS sales
  3. start-ups don’t know what to expect from the solution, what basic features should be implemented
  4. It is difficult to migrate to a new platform from time to time and predict an increase in sales in the next 1-2 years.

Digideo helps analyze e-commerce solutions and propose the best one.

The next step is to choose the right supplier. You need to prepare the evaluation list with some essential points: secure, experienced, professional, reliable, registered, no debt, international, local, global, with support 24/7, days or not, etc.

Why is it so important? Our experience shows that many unreliable suppliers and freelancers can hurt your business. Recently, we helped our clients to fix security gaps and backdoors left by such developers.

Please remember that this is an insecure and dangerous situation for your customers. Someone can steal their credit card numbers and personal data.

Client-side professionals can play a significant role in the whole process:

  1. Find the right supplier for your business
  2. Manage internal expectations and set realistic expectations
  3. Deliver on time and on budget
  4. Deliver a return on investment – yes, it is a massive investment of time

Now we can start the project:

  1. collect requirements
  2. setting a project plan
  3. managing project

Supplier-side professionals play a crucial role during the whole project:

  1. Building credibility through a more customer-centric approach
  2. Reducing client churn, increase customer retention
  3. Delivering on time and budget

We help with all these steps. Please look at our project management offer.

Contact us for a new project Book a consultation

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Negative feedback is positive

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Negative feedback

is positive

– Urszula Urban

Estimated reading time: 4 minutes

Today, I read an interesting article on HBR  about negative feedback.

I don’t want to copy their thoughts, but I want to add my own.

Negative feedback

We are afraid of negative people, negative feedback, negative emotions, etc. I see it as a “positive trend” that it is not always positive and good for us and our businesses. Of course, there is another trend in social media and online media overall – haters- people who hate everything, comment with anger, envy, etc. We can easily find such examples in our world.

On the other hand, we forget about constructive criticism, which brings development and changes our world in a positive way. All inventions come from a critique of a lack of some needs, fulfillment, and dreams.

I don’t think about the straight critique of people’s work, talents, or traits that can damage a fragile person and stop their development. It has to be done in a very discreet way. Everybody is unique in their skills, talents, and experience. We have to respect each other but also constantly develop our skills. Young people should learn it especially. The competition is increasing. They have to compete with all global generations with similar skills and possibilities.

I think about the critique of company processes, customer service, and products.

Business consultancy is similar: we examine a company’s issues, analyze them, criticize them, and recommend solutions.

Our customers are our consultants very often. We forget about it.

Recently, I had a B2B client who lost 70% of his customers. Of course, he wanted to know why.

After small talks with his team, I learned that all his team members knew about this change half a year before their customers left. Can you imagine?

And they didn’t do anything to stop or find out why. The employees thought their services/products were too expensive compared to the competition. But they didn’t ask their customers straightforwardly if they were satisfied.

This is why it is a positive act if your company gets direct critique or feedback.

You can simply change something faster or prepare yourself for changes ( if they are long-lasting, like a needed investment). If you can help them and solve their problems, you can attract loyal customers.

If the company’s employees I described before shared the information and knowledge with their boss, they would prevent losing 70% of customers rapidly. Maybe they could change their products, price list, internal processes, prepare themselves for new ones, or postpone their leaving. You can imagine how difficult it is to get new customers, how costly it is, and how time-consuming it is in B2B service.

After my analysis, we found that not only was the price too high, but it was also the main issue.

There were other issues:

  • lack of flexibility in solving issues

  • poor customer service – answering after 24 hours; lack of pleasant atmosphere and simply chatting that customers needed

  • lack of regular reviews of customer portfolio: most profitable customers, most demanding vs. cost, time spent

  • lack of effort in getting new customers

  • lack of regular promotions and marketing activities

  • lack of investment in online tools that people prefer now

  • and many others

Negative feedback is positive

My advice is to take negative feedback from your customers as a gift. It can often reveal an issue in your business before you can notice it in your financials and statistics.

If you plan a long-term strategy, social marketing can help you identify trends for your business. You can learn what people like, what interests them, and how to engage them, even if they are not your customers now because of their age.

I see that your product and service are most important. If you can excel and marvelously present them, you will win. People love unique and well-designed things. Look at Apple, Samsung, and Band oca do Lobo. They have all these parts plus significant operational processes.

I wish you and myself to get to such a level.:)

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