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What is the website optimization?

Website optimization (often conversion optimization) systematically improves a website’s performance to meet business objectives.

If you aim to increase leads and sales or reduce customer service phone calls, website optimization can make your website more effective at meeting those goals.

We aim to understand your business objectives and help you achieve them in the shortest possible time frame. The SEO team will audit your existing B2B or B2C website and SEO strategy to determine weaknesses, strengths, and opportunities.

Following the audit phase,  our organic SEO consultants will work with internal stakeholders to create an SEO strategy and plan to increase search visibility and reach client success goals. We offer comprehensive white hat search engine optimization services, including content, technical, and linking strategy & management.

Our Search Engine Optimization (SEO) consulting services provide strategies and tactics to grow organic website traffic and revenue. SEO earns keyword rankings by comprehensively answering a search query with helpful website content. Instead of paid search, where you pay advertising dollars to a search engine for a top position, SEO is about improving Page 1 visibility through earned rankings.

On a search engine like Google, roughly 100 organic positions or pages are indexed for a particular query. A foundational SEO goal is for your website pages to start ranking in the top 100 for a relevant search query.

SEO S.M.A.R.T. Goals

Our Search Engine Optimization campaigns feature SEO S.M.A.R.T. Goals aligned to improving ROI.

Examples of these Specific, Measurable, Achievable, Relevant, and Timely SEO Goals are below.

S: Specific – Goals could include improving rankings for a specific keyword or increasing organic conversions by a certain percentage.

M: Measurable – Monthly reports help measure SEO progress and quantify goals regarding keyword movement, traffic trends, and organic conversions. We use various tools to measure and monitor the progress.

A: Achievable – We focus on achievable goals and work to identify conversion-related keywords that help drive organic revenue.

R: Relevant – Our SEO campaigns are designed to drive relevant organic traffic to your website that takes an action you want them to take.

T: Timely – Our organic search engine optimization services establish benchmark points and include deliverable dates for SEO strategies and updates

Technical Strategy

A review of the site’s architecture and technical foundation will be audited so that gaps are identified and solutions included in our plan.

Content Strategy & Copywriting

Our experienced content team will determine keyword and topical strategies to ensure that the site is maximizing exposure. For companies with an in-house staff, we offer content brief creation, as well as SEO… We use AI tools to fasten and make cheaper the process

Off-Site Optimization

Improve off-site ranking factors by first understanding where the site sits compared to the competition. Building a sustainable link-building strategy that earns links organically. We use Semrush and other AI tools.

Audits

Audits help uncover ranking and traffic limitations. We can help discover issues related to content, linking, and site architecture with our full site audit. We use Semrush, Brand 24 and other tools

Site Migrations

Redesigns, platform migrations, or url moves can be detrimental to organic rankings and traffic if not done correctly. Our team will help you through the process to ensure a smooth transition. It is especially valid for all ecommerce platforms.

SEO Split Testing

Learn on the fly with our split testing capabilities. We can test different site elements across a set of pages to determine if language, tone, length, or word usage positively impacts rankings and traffic. WordPress or Magento have great extensions which use here.

Expert Audit

Expert assessment (website optimization audit )  is a rapid and inexpensive method of assessing the existing website that provides information needed to improve this website or to design its newer version.

Such website audit’s preparation includes all recognized standards for designing and creating websites for different devices and browsers, the usability testing, the accessibility testing as well as methods and techniques developed by our specialists.

Often your website’s users see your website differently than you do.
The habits and trends changing  in the web page layout, navigation that were totally changed by Google and Apple in recent years, the use of mobile devices (the number of tablets doubled from month to month) and a new software version are  normal and require regular changes of the websites and their applications .
Our Heuristic Analysis  is the fastest and cheapest way to indicate the most common problems that your users encounter.
A happy user is one that quickly and easily obtained the goal he visited your website. Such user returns. This is what we want.

The benefits of the changes made after the website optimization audit are following:

• longer and more frequent visits (increasing customer loyalty)
• Increased user satisfaction and his/her confidence
• the company image improved
• better position in search engines (search engines highly value the services of the correct structure)
• better adaptation to the mobile devices and web explorers
• better contact with the customer
• more customers
• more profitable companies

What will your website gain?

• a clear identity of the service – linked to your business
• easy to navigate
• fast finding of information and products
• intuitive – simple-to-use functions
• transparency and accountability
• the availability of web forms and their simplicity
• readability and comprehensibility of content for all users, even the disabled and older

We review the most critical pages on your website. Usually, it is 50 pages.

Our methods for website optimization

During the web audit, we use:
• the set of criteria met by sites with their high quality for use
• best practices – best practices developed by the IAB and other associations of Internet
• demands of Nielsen Norman Group (http://www.nngroup.com/)

The result of the audit may include all or individual elements of the survey:

  1. Usability testing (report utility) is where thematic categories perceive and present all problems. Each failure is accompanied by an assessment of relevance and a concrete proposal of solutions that will eliminate it.
  2. The study of visibility in the most common search engines involves content testing to adapt content to the recipient’s expectations and search engine requirements.
  3. Analysis of the conversion based on a study on consumer behavior by using statistics from Google Analytics or any other web statistics tool – taking into account the “best practices” and current efficiency standards
  4. Analysis of website structure and content for particular groups of users jointly selected by the customer and the host (including the examination of usability, efficiency, and marketing analysis)
Website optimisation dashboard semrush

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We are happy to discuss all aspects of your ecommerce business.

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