Zoho Campaigns vs. The Competition

Finally, we come to Zoho Campaigns’ main competitors. We have used all of them, and our customers have used and used other tools, like Freshmail or Klaviyo. Now, AI is coming to the plate, too.

We also support Agile CRM with its built-in email marketing section.

Main Competitors: Pros and Cons

1. Mailchimp

We have been a Mailchimp partner since 2019, so we know this platform well. It is also very well integrated with Zoho CRM via a built-in extension.

– Pros:

– User-friendly interface with a wide range of templates.
– Comprehensive free plan.
– Strong integrations with third-party apps.

– Cons:

– Higher costs for advanced features and more extensive lists.
– Limited automation capabilities on lower-tier plans.

2. Constant Contact

American non-government organizations mainly use this platform because it offers special low pricing and has excellent event management tools.

– Pros:

– Excellent customer support.
– Easy-to-use email editor.
– Good event marketing tools.

– Cons:

– Limited automation features.
– Higher pricing compared to competitors.
– Outdated interface design.

3. GetResponse

European customers use Getresponse. It has an excellent interface and is very similar to Mailchimp in its functionalities.

– Pros:

– Advanced automation and workflow capabilities.
– Integrated webinar tools.
– Strong landing page builder.

– Cons:

– The steeper learning curve for beginners.
– Higher pricing tiers for premium features.
– Limited integration options compared to Zoho Campaigns.

4. AWeber

AWeber is a veteran of email marketing. Most large companies use it.

– Pros:

– Simple and intuitive interface.
– Excellent customer support.
– Good range of email templates.

– Cons:

– Limited automation features.
– Higher pricing for advanced features.
– Fewer integrations compared to competitors.

5. ActiveCampaign

ActiveCampaign is a powerful tool for businesses looking to automate and optimize their email marketing and sales processes. It provides a highly personalized customer experience with CRM, automation, and many valuable features.

– Pros:

– Powerful automation and CRM features.
– Extensive segmentation options.
– High deliverability rates.

– Cons:

– Steeper learning curve.
– Higher pricing for smaller businesses.
– Overwhelming for users with basic needs.

While competitors like Mailchimp, Constant Contact, GetResponse, AWeber, and ActiveCampaign offer their unique advantages, Zoho Campaigns differentiates itself with its powerful workflows, extensive integrations, and affordability, making it a strong contender in the email marketing space.